A business degree can be beneficial in nearly every industry and open the door to several career paths upon graduation. Choosing the right business major concentration can be vital to preparing you for success in the career you want, whether your passion is finance or entrepreneurship. Business degrees are offered across every level of post-secondary education—from certificate programs up to the doctoral level.

In this article, we discuss the differences between 10 business majors so you can make an informed decision about your own education.

Related: The Highest-Paying Business Majors

How to choose a business major

There are several factors to consider when choosing a business major, including:

  • Interests: Your personal interests are important when choosing a major because you will have to invest a significant amount of time in courses related to the major topic you choose. If you are naturally interested in the information you are learning it
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A marketing strategy is a business’s overall approach to how it will reach its desired new customers. That being said, having an effective marketing strategy in place is hands down one of the best marketing tools you can use.

There are many different types of marketing strategies. But how many of them will actually work for your business? What types of marketing strategies should you choose to pursue and why?

First, let’s narrow down the number of marketing tactics. We’re going to focus on the most effective types of marketing strategies for small businesses like yours. And these all center around digital marketing. The main types of marketing strategies for the online world are: social media marketing, SEO, PPC, email marketing, and content marketing. All of which we offer as a service here at LYFE Marketing.

types of marketing strategies

Why The Focus On Digital Marketing?

A solid digital marketing strategy is very

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illustration of one marketing professional showing another various marketing icons representing different types of marketing

Marketing is marketing—it’s all basically the same selling tactics, dressed up in different forms, right?

While that has some truth to it, it drastically understates the complexity of the field. With so many avenues and approaches to “get the word out” these days, marketing has grown into an immense industry with loads of different niche areas. Nowadays, with digital marketing tactics becoming widespread, there are many types of marketing specializations to accommodate this dynamic profession.

But just because the field is complex, doesn’t mean you need to be stuck swimming in executive suite jargon or acronyms trying to make sense of it. We created this handy guide to help you cut through all of the terminology and help you gain a true understanding of these different types of marketing specializations.

11 Types of marketing specializations explained

Marketing is a complex field with a lot to master—the following types of marketing

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This article has been approved by an Indeed Career Coach


Understanding and applying the best practices from management theories can help you be more effective in guiding your team to success. Many of these theories gave rise to the leadership approaches commonly used to guide and grow organizations today, and you can choose from among them to identify the strategies that will work best for you and your team. Understanding and applying management theories takes practice and possibly some trial and error. In this article, we explain the most common management theories and share some tips for how you can apply them in the workplace.

What are management theories?

Management theories are a collection of ideas that recommend general rules for how to manage an organization or business. Management theories address how supervisors implement strategies to accomplish organizational goals and how they motivate employees to perform at their highest ability.

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As a student of sleight-of-hand magic, I value the number 52. Here we bring you 52 types of marketing strategies and tactics you can use to bring new customers to your business and grow your brand.

In order for businesses to win market share and stay relevant they need to consider many types of marketing strategies. Each marketing strategy can communicate to a target market the benefits and features of a product.

Marketing strategies can also communicate an overall value to their customers. In many cases, this is the core of building equity or good will in your target markets. Apple, for example, has invested in creating commercials for television, billboards, and magazines that showcase their products in such a way that their customers feel an affinity towards Apple’s products.

52 Types of Marketing Strategies In Use Today:

Cause Marketing

Finding a causes both your customers and your company cares

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9 Min. Read

Small businesses looking to quickly grow their client base and boost their earnings should invest in advertising to build awareness of their brand among a larger audience. There are a variety of different advertising approaches that your small business can take. You can focus on digital ad platforms, including Facebook, Twitter, LinkedIn, YouTube and Google AdWords. Or, you can choose more traditional advertising mediums, including newspapers, radio and local TV. Investing strategically in advertising for your small business can result in a high return on investment, bringing valuable new business to your company.

These topics will help you become an expert on the types of advertising for small business:

7 Types of Advertising for Small Business

5 Advertising Tips for Small Business

7 Types of Advertising for Small Business

Small businesses looking to grow their revenue through advertising need to be sure to choose types of advertising

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A management degree is a type of business degree awarded to students who have completed a college, university, or business school program with an emphasis on management. Business management is the art of supervising and controlling people and operations in business settings. 

Types of Management Degrees

There are four different levels of education to pursue in the management field. Each degree takes a different amount of time to complete, and each level of degree may not be available at every school. For example, community colleges usually award an associate’s degree but do not typically award more advanced degrees like doctorates. Business schools, on the other hand, may award advanced degrees only, and offer no associate’s or bachelor’s programs for undergrads whatsoever.

  • Associate’s Degree: An associate’s degree in management can be earned from a 2-year college, a 4-year college or university, or a business school. Most associate’s programs in management
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Business organization, an entity formed for the purpose of carrying on commercial enterprise. Such an organization is predicated on systems of law governing contract and exchange, property rights, and incorporation.

Business enterprises customarily take one of three forms: individual proprietorships, partnerships, or limited-liability companies (or corporations). In the first form, a single person holds the entire operation as his personal property, usually managing it on a day-to-day basis. Most businesses are of this type. The second form, the partnership, may have from 2 to 50 or more members, as in the case of large law and accounting firms, brokerage houses, and advertising agencies. This form of business is owned by the partners themselves; they may receive varying shares of the profits depending on their investment or contribution. Whenever a member leaves or a new member is added, the firm must be reconstituted as a new partnership. The third form,

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types of management styles

Leadership skills, like most abilities in life, must be earned through practice and hard work. However, there are many different ways to be a good leader. In fact, great leaders often incorporate different types of management styles at different times. 

In this post, the experts at Sling will share 10 types of management styles for effective leadership so that you can take your management skills—and your business—to the next level.

The Best Types Of Management Styles

The simple, and perhaps somewhat disappointing, answer is that there is no method of leadership that is always superior to all other types of management styles. 

The best types of management styles are flexible, adaptive, and appropriate for the given circumstances. This is true because different situations call for different kinds of leadership. 

When deciding how to lead, you’ll need to take a number of things into consideration. Here are a few of the

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