Looking for marketing strategies proven to be the most effective for business growth? This article is designed to help you explore the best marketing tactics for any business situation—whether B2B or B2C! Below you’ll find two routes—one for B2B and another for B2C businesses. Click the button below that matches your business situation to explore the best strategies to deploy for your business.… Read More

Advertising is the promotion of products or services to the public, and an effective advertising strategy is essential to the success of any for-profit company. This field has grown more important, as well as more complex, since the advent of the digital era. In addition to traditional print, radio, and TV ads, today’s digital marketing professionals have many more channels to use as well as greater control over the audience these channels reach.

Google Ads search advertising is a quintessential example of this new era; while similar in format to print ads, the power of Google’s search algorithms and user data allow advertisers to target ads so that they are displayed only to users likely to be interested in their products, and to pay only when these ads are successful in garnering clicks. Social media marketing such as Facebook advertising and Twitter advertising also allows for user-specific targeting of ads

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Having a Hard Time Finding the Right Digital Marketing Agency to Work for Your Business?

We assume the goal for you is to be a partner with the best digital marketing agency that you can afford. We worked hard to position our company as one of the top digital marketing firms of choice. Why choose us over other digital marketing agencies?

Getting it Right the First Time

Partnering with a digital marketing company is usually long-term. All too often, we hear stories of clients who got stuck in a relationship with companies whose efforts have little to no effect on their business’ bottom-line.

After spending time, energy, money, and other valuable resources with little or no Return on Investment (ROI), they are left with no choice but to terminate the relationship. That doesn’t have to be your story. You can avoid the pain and the loss that comes

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With so many business ideas in 2021, it can be hard to figure out which are worth pursuing. While jumping on a new trend can sometimes be risky – it can also be highly rewarding. You may notice that a lot of the ideas on this list have been growing in popularity recently. Others have been popular for a long time, making them more competitive but less risky. However, all the small business ideas below will help make you money.

25 Best Business Ideas of 2021

If you have been asking yourself what business to start, then this list is for you. According to small business statistics, one of the biggest motivations for opening your own business is being your own boss. Owning a business gives you the freedom to work when, where or how you want. Want to work at a beach or your grandma’s house? Go ahead,

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  • The 4th biggest advertising company, IPG outperformed its bigger rivals like WPP and Omnicom in 2020.
  • Insider identified the 16 execs who are key to helping CEO Philippe Krakowsky keep the momentum going.
  • They include Initiative’s Amy Armstrong and chief data and tech officer Arun Kumar.
  • See more stories on Insider’s business page.

Philippe Krakowsky in January became CEO of IPG, the fourth-biggest ad holding company with agencies like McCann, MullenLowe, and Deutsch.

While Krakowsky may not have seemed like the obvious choice for the job, not having the financial or consulting chops typical to that type of position, sources described him as the quintessential advertising insider who’s long been active in new-business pitches, acquisitions, and PR crises.

As a 20-year vet of IPG, Krakowsky has close relationships with many of its executives across agencies. Executives told Insider that he often acts as a mentor and problem solver for agency

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Being a manager is a tough job, but being a great one is even tougher. Just consider the array of knowledge and skills it takes to deal with a variety of people, tasks and business needs. Authors James Manktelow and Julian Birkinshaw say that, ideally, managers should know between 90 and 120 individual skills. Manktelow, founder and CEO of MindTools.com, and Birkinshaw, deputy dean for programs at London Business School, surveyed 15,242 managers worldwide to identify the most critical competencies, which are highlighted in their book Mind Tools for Managers: 100 Ways to Be a Better Boss (Wiley, 2018).

Here are the highest-ranked skills, according to their survey:

1. Building good working relationships with people at all levels.
Recommended by 79.9% of managers surveyed.
The most important management skill, the survey found, is the ability to build good relationships with people at all levels. For example, an approach to relationship

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Top Takeaways from Andy Grove’s High Output Management

“Stanford Business School or Y Combinator?” Because I went through both, I get that question sometimes.

“Apply to both,” I reply, “they’re each amazing. YC is outstanding preparation for building an early stage company, and Stanford for leading as an executive and board member. But if you’re managing a company, do one more thing: read HIGH OUTPUT MANAGEMENT.”

The book is legendary in Silicon Valley. It’s a crash course for middle managers by former Intel CEO Andy Grove, with a foreword by Ben Horowitz, and praise from Mark Zuckerberg, John Doerr, Marc Andresseen, and leaders across the tech industry.

To quote former Apple board member Bill Campbell: “High Output Management is a bible that every entrepreneur and every manager in the country should look at, read and understand.” It costs ten bucks. It takes a day to complete. It’s

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  • Tor Peterson, Kenny Ives and Nico Paraskevas will all leave in the coming months, according to an internal memo.
  • Ives and Paraskevas had been viewed as potential candidates for the CEO job but lost out in the race to succeed Ivan Glasenberg. 
  • The changes do little to address a lack of diversity in Glencore’s senior ranks: all the new department heads named in the memo are men.

Glencore is shaking up its top management, with three of its most senior traders set to depart — the latest step in a wider changing of the guard at the world’s largest commodity trader.

Tor Peterson, the head of coal trading, Kenny Ives, head of nickel trading, and Nico Paraskevas, head of copper trading, will all leave “in the coming months,” according to an internal memo from Chief Executive Officer Ivan Glasenberg.

Ives and Paraskevas — both in their mid-40s — had been

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Organizations of all types require competent management in order to run smoothly and optimize the potential for profit and growth. Of course, management skills are applied to jobs labeled as “management positions” in the organizational chart, but are also vital for employees in many other roles.

For example, event planners need management skills to orchestrate events, secretaries need management skills to manage office processes, and benefits specialists need them to organize information sessions for employees.

What Are Management Skills?

Management skills are applied to a broad array of functions in areas like production, finance, accounting, marketing, and human resources. Common components of management in different arenas include: selection, supervision, motivation and evaluation of staff, scheduling and planning of workflow, developing policies and procedures, measuring and documenting results for a group or department, solving problems, developing and monitoring budgets and expenditures, staying abreast of trends in the field, collaborating with other

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Last updated on March 11th, 2021

Small business entrepreneurs have many opportunities that they can explore successfully; all they need is a great small business idea. All good business ideas do not require spending of greater funds, but surely need thorough research before you take a plunge. However, make sure that you give your time and have some clever marketing plans in place to get a good start.

Operating and running a new business venture successfully is a tough job. According to a report, about 80% of new businesses close down in the first year. This is a huge failure rate. This should make you even more watchful about the steps you take to establish your startup.

One of the reasons for the high rate of failure may be that many entrepreneurs chose a wrong business idea. Along with a clickable business plan, you need to have every branding material

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