- The 4th biggest advertising company, IPG outperformed its bigger rivals like WPP and Omnicom in 2020.
- Insider identified the 16 execs who are key to helping CEO Philippe Krakowsky keep the momentum going.
- They include Initiative’s Amy Armstrong and chief data and tech officer Arun Kumar.
- See more stories on Insider’s business page.
Philippe Krakowsky in January became CEO of IPG, the fourth-biggest ad holding company with agencies like McCann, MullenLowe, and Deutsch.
While Krakowsky may not have seemed like the obvious choice for the job, not having the financial or consulting chops typical to that type of position, sources described him as the quintessential advertising insider who’s long been active in new-business pitches, acquisitions, and PR crises.
As a 20-year vet of IPG, Krakowsky has close relationships with many of its executives across agencies. Executives told Insider that he often acts as a mentor and problem solver for agency