Well, 2020 is here. And, so far, it doesn’t look much different than December 2019. That’s why we asked dozens of digital marketers for their best marketing strategies of last year—and, boy, did they deliver.
Here’s a look at what tops the list for marketing experts 2019—and what we think are the 16 best marketing strategies you can take into 2020.
1. Educate with your content
Content has long been king and 2019 was no different.
Citing figures from the Content Marketing Institute’s 2019 trends report, Robin Barendsen, head of digital marketing at office space rental company WehaveAnyspace, noted 77% of B2B marketers use content marketing.
“In fact, the majority of B2B content marketers use educational assets to nurture leads and build audience trust, which is absolutely essential for inbound marketing,” he said. “Think about informational blogs, white papers or quizzes.”
We’re likely preaching to the choir