Editor’s Note: As 2020 begins, we’re looking back at some of 2019’s most popular posts on the LinkedIn Marketing Blog. This one ranked No. 4.

As a small business, your LinkedIn Page is an opportunity to level the playing field. If you are creative, thoughtful, and purposeful in crafting this key piece of digital brand real estate, you can outshine larger companies and competitors on LinkedIn — and members will take notice.

We’ll list some of the best small business LinkedIn Pages we’ve come across shortly, but first let’s cover the benefits and attributes of a high-quality Page.

Benefits of a LinkedIn Page for your Small Business

As you grow the following for your small business LinkedIn Page, you increase your organic reach on the platform. It’s a space to share your work, demonstrate your company’s values, and build a community. Easily discovered through search (both on LinkedIn and via

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Search for Franchise & Business Opportunities

Industry Type:

Location:

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Use web versions of Outlook, Word, Excel, PowerPoint, and OneNote

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Included


Included



Have always up-to-date versions of Outlook, Word, Excel, PowerPoint, OneNote for iOS, Android®4 devices on up to 5 phones and 5 tablets1

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Included


Included



Collaborate using real-time coauthoring so multiple users can work in the same document, simultaneously

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Included


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Host email with a 50 GB mailbox

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Division of Small Business – State of Delaware

















EDGE out the competition with a grant of up to $25,000 (Entrepreneur) or $100,000 (STEM) for your small business! Apply today – applications accepted through September 30. More Info




Image of the Delaware Division of Small Business logo

Find Local
Business Resources

Nearly 100 organizations, including nonprofits and government agencies, have more than 300 programs that offer all kinds of support for Delaware’s small business owners and aspiring entrepreneurs.

Find the right organization / program for your needs:



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Martindale-Hubbell® Client Review Ratings™ display reviews submitted by individuals who have either hired or consulted the lawyers or law firms.

The Client Review Rating score is determined through the aggregation of validated responses. People who submit reviews are either individuals who consulted with the lawyer/law firm or who hired the lawyer/law firm and want to share their experience of that lawyer or law firm with other potential clients. Reviewers can be anyone who consults or hires a lawyer including in-house counsel, corporate executives, small business owners, and private individuals.

Martindale-Hubbell validates that a reviewer is a person with a valid email address. As part of the review process, respondents must affirm that they have had an initial consultation, are currently a client or have been a client of the lawyer or law firm identified, although Martindale-Hubbell cannot confirm the lawyer/client relationship as it is often confidential. The content of the

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Whether you’re in the process of launching a new business or already have one, having a strong online presence for your brand is extremely important.

In fact, consumers learn about local businesses online more than anywhere else. In 2019, 70% of shoppers surveyed say the ability to shop in-person or in a store was important when deciding which brand or retailer to buy from.

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What truth-in-advertising rules apply to advertisers?

Under the Federal Trade Commission Act:

  • Advertising must be truthful and non-deceptive;
  • Advertisers must have evidence to back up their claims; and
  • Advertisements cannot be unfair.

Additional laws apply to ads for specialized products like consumer leases, credit, 900 telephone numbers, and products sold through mail order or telephone sales. And every state has consumer protection laws that govern ads running in that state.

What makes an advertisement deceptive?

According to the FTC’s Deception Policy Statement, an ad is deceptive if it contains a statement – or omits information – that:

  • Is likely to mislead consumers acting reasonably under the circumstances; and
  • Is “material” – that is, important to a consumer’s decision to buy or use the product.

What makes an advertisement unfair?

According to the Federal Trade Commission Act and the FTC’s Unfairness Policy Statement, an ad or business practice is unfair if:

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Eligible Business Qualifications

Small businesses, Micro-businesses, and For-profit independent arts and cultural organizations (collectively, “Eligible Applicants”) must be currently viable and have begun operation on or before March 1, 2019, and continue to be in operation as of the date of application (maybe shuttered due to COVID restrictions). See the FAQ section below for definitions of business categories above.

Eligible Applicants will be required to show loss of gross receipts as a result of the COVID-19 pandemic or compliance with COVID-19 health and safety protocols which resulted in business modifications, interruptions, or closures.

Small businesses and Micro-businesses must:

1. Have 2019 or 2020 Gross Receipts of between $25,000 and $500,000 per annum

  • line 1a, IRS Form 1120 or 1065;
  • line 1, IRS Form 1040 Schedule C
  • sum of line 1a + line 2, IRS Form 1040 Schedule F

2. Demonstrate positive net profit on 2019 Business Return ($1 or greater)

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When it comes to magazine advertising, most people think of the
large, glossy, national publications full of big brand advertisers.
And it may seem like your own business doesn’t belong alongside the
“big guys,” especially if you don’t sell your product outside a
one-hundred-mile radius–or even outside of your own state. But
that’s just not the case.

In fact, it’s quite possible the next time you open one of those
national magazines to see an ad for a business that’s right in your
own town that just has that one location. That’s because, like a
lot of other forms of advertising, many national magazines have
local sections aimed at smaller businesses. Of course, these local
sections are a bit larger than what you may be used to, covering
such areas as the “Northeast” or the “Southwest” parts of the
United States. So while you’ll be reaching people way outside your

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