Editor’s Note: As 2020 begins, we’re looking back at some of 2019’s most popular posts on the LinkedIn Marketing Blog. This one ranked No. 4.
As a small business, your LinkedIn Page is an opportunity to level the playing field. If you are creative, thoughtful, and purposeful in crafting this key piece of digital brand real estate, you can outshine larger companies and competitors on LinkedIn — and members will take notice.
We’ll list some of the best small business LinkedIn Pages we’ve come across shortly, but first let’s cover the benefits and attributes of a high-quality Page.
Benefits of a LinkedIn Page for your Small Business
As you grow the following for your small business LinkedIn Page, you increase your organic reach on the platform. It’s a space to share your work, demonstrate your company’s values, and build a community. Easily discovered through search (both on LinkedIn and via