When it comes to magazine advertising, most people think of the
large, glossy, national publications full of big brand advertisers.
And it may seem like your own business doesn’t belong alongside the
“big guys,” especially if you don’t sell your product outside a
one-hundred-mile radius–or even outside of your own state. But
that’s just not the case.
In fact, it’s quite possible the next time you open one of those
national magazines to see an ad for a business that’s right in your
own town that just has that one location. That’s because, like a
lot of other forms of advertising, many national magazines have
local sections aimed at smaller businesses. Of course, these local
sections are a bit larger than what you may be used to, covering
such areas as the “Northeast” or the “Southwest” parts of the
United States. So while you’ll be reaching people way outside your