What is Sales?

Sales refer to the exchange of goods and services in return for the money. It is a process to transfer goods from manufacturer to distributor, distributor to wholesaler, wholesaler to retailer and from retailer to the consumer. The primary object of sales is to increase revenue.

Generally, to promote sales of a product or services a special discount or offers are encouraged to attract the consumer. Few activities involved in strengthening the sales are:

  • Demonstration of the product
  • Establishing tie-up with various companies
  • Customers satisfaction
  • Building contacts

Also Check: Difference between Selling and Marketing

What is Marketing?

Marketing is a process that involves research and analysing customer requirement, according to which a company manufactures a product to satisfy their need. The marketing team regularly do market research to examine the likes and dislikes of customers or a group with different tools. In other words, marketing is all

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Is having a great product the only requirement to run a successful business? For most companies, the answer is no. Why? Because generating sales requires potential customers to understand that a product exists, what it does, and why it’s better than a competitor’s offering.

The responsibility to communicate that information rests on the shoulders of the marketing and sales teams. Typically, marketing has a predominant role at the beginning of a potential sale. For example, a marketing team may develop a new radio campaign to help spread awareness about a product launch. A sales team works to finalize a deal by communicating directly with leads and addressing their concerns.

Another advantage sales and marketing teams exploit, is collaboration. Rather than operating as independent units, strong information and idea sharing between the teams can help improve results and create a seamless experience for prospective buyers.

Here’s a comprehensive overview of the

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German behemoth Volkswagen remained Europe’s largest carmaker with 650 000 sales in the first quarter, while Stellantis – born of the merger between Peugeot-Citroen and Fiat-Chrysler – was close behind at 605 000.

The European car market bounced back to top one million monthly sales in March after a weak start to the year, an industry survey showed Friday.

Sales of new vehicles leapt 87.3% year-on-year, boosted by the “exceptionally low base of comparison” with March 2020, when the first lockdown measures to fight the coronavirus pandemic began to bite, the European Automobile Manufacturers’ Association (ACEA) said.

March’s 1 062 446 sales fell short of records booked in 2017-18, landing closer to the lean years of 2013-14.

Over the first three months of 2021, the Italian and French markets gained 28.7 and 21.1% compared with last year, while the German and Spanish markets were lower by 6.4 and 14.9%.

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  • The alcohol industry has welcomed the implementation of a partial ban on alcohol sales over the Easter weekend.
  • The industry has lost around R36 billion in sales revenue over the last year.
  • Keeping onsite consumption open over the long weekend will help boost revenue in the hospitality and tourism sector, the industry says.

The alcohol industry has applauded the government’s decision to implement a partial ban against alcohol sales over the Easter weekend, instead of a complete ban.

It says R36 billion in sales revenue has already been lost over the last year.

During an address on Tuesday, President Cyril Ramaphosa announced that the country would stay on a Level 1 lockdown over Easter but that alcohol sales would be restricted to onsite venues for the long weekend.

The South African Liquor Brand owners Association (Salba) welcomed the move to avoid a total ban, which was put into place

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  • Speculation has been rife that the Easter weekend could see a crackdown on alcohol sales.
  • No formal announcement has yet been made regarding updated lockdown restrictions. 
  • The liquor industry, however, has launched a preemptive strike, warning that a fresh ban on alcohol sales could be devastating.

South African alcohol industry lobby group the SA Liquor Brandowners
Association (SALBA) has launched a preemptive strike amid fears that liquor
sales could be restricted during upcoming public holidays, saying it would
“formally seek reasons” for such a decision.

It urged the Ministerial Advisory Council to distance itself from any
further restrictions to liquor sales, saying such a move would be a
“clearly unscientific decision”.

No formal announcement has been made regarding updated lockdown
restrictions, but speculation has been rife that the Easter weekend could see a
crackdown on alcohol sales. Sunday Times reported that government is
considering restricting or entirely barring the sale

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The beer industry is still in recovery from the devastation caused by 19 weeks of no trade.

If government decides to implement restrictions or a ban on the sale of alcohol again, it should give the industry “a rational reason for signing this veritable death warrant”, Zoleka Lisa, vice president of corporate affairs at SA Breweries said in a statement on Friday.

Lisa’s comments come in the wake of reports that Health Minister Zweli Mkhize’s advisors have recommended tighter restrictions on gatherings and liquor sales ahead of a series of upcoming public holidays, including the Easter weekend. Experts have warned that a third wave of the virus could be even deadlier than the first or the second. 

Scientists and government officials have also warned that a third wave of coronavirus infections could surface soon after the long Easter weekend, News24 reported. 

“Unjust and reactive regulations will do more harm

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No marketing process, even the most carefully developed, is guaranteed to result in maximum benefit for a company. In addition, because every market is changing constantly, a strategy that is effective today may not be effective in the future. It is important to evaluate a marketing program periodically to be sure that it is continuing to achieve its objectives.

Marketing control

There are four types of marketing control, each of which has a different purpose: annual-plan control, profitability control, efficiency control, and strategic control.

Annual-plan control

The basis of annual-plan control is managerial objectives—that is to say, specific goals, such as sales and profitability, that are established on a monthly or quarterly basis. Organizations use five tools to monitor plan performance. The first is sales analysis, in which sales goals are compared with actual sales and discrepancies are explained or accounted for. A second tool is market-share analysis, which compares

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The alcohol industry has asked for its excise tax to be deferred

  • Alcohol producers and traders have called for Covid-19 restrictions to be eased and for liquor trading to be allowed for off-site consumption, but at present face a blanket ban.
  • The latest request is the second from the industry, which applied for a deferment during the country’s second alcohol sales ban last year.
  • Alcohol producers and traders pay SARS about R2.5 billion a month in excise tax for imported and local products but the ban means that companies will have to pay excise tax for products that are sitting in their warehouses and can’t be sold due to the ban.

South Africa’s alcohol industry has asked for another deferment of its excise tax payment until the latest sales alcohol ban is lifted.

The industry’s request comes after President Cyril Ramaphosa’s Monday night announcement that the ban on the

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Industrial company Barloworld is one step closer to partially exiting the vehicle retail market after reaching an agreement on a joint venture with Akoo family owned NMI Durban South Motors (NMI-DSM).

The deal, valued at almost R1 billion, will see the Sandton head quartered company retaining a 50% stake in the joint venture. 

Barloworld’s automotive business includes car rental, retail, fleet services as well as used vehicles and disposals. It is also a dealer for US company Caterpillar (Cat), through its equipment business and has a logistics  business, as well as a consumer goods portfolio made up of its starch and glucose unit, that it acquired from Tongaat last year. The venture forms part of the group’s strategy to exit the vehicle sales market and eventually focus on its equipment and food businesses.

Barloworld CEO Dominic Sewela said in a statement: “The proposed restructure into this structure will enable us

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