*Gartner Magic Quadrant for Ad Tech, Andrew Frank, Lizzy Foo Kune, James Meyers, Eric Schmitt, 11 October 2018
 
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NEW YORK–(BUSINESS WIRE)–FOX News Media has signed former Tennessee Democratic Congressman Harold Ford Jr. as a contributor, announced its CEO Suzanne Scott. The former five-term representative from Memphis will offer commentary across all FOX News Media platforms, including FOX News Channel (FNC) and FOX Business Network’s (FBN) daytime and primetime programming.

In making the announcement, Ms. Scott said, “Harold has been a valuable guest on FOX News and I am pleased that our millions of viewers will continue to benefit from his insights derived from a highly accomplished career in both the business and government sectors.”

Mr. Ford Jr. added, “I am excited to join the FOX News Media family and am grateful for the network’s commitment to showcasing a diversity of voices and viewpoints. I look forward to sharing my unique perspective directly with the viewers.”

Ford’s legislative style in the U.S. House of Representatives was marked

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Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. This involves publishing great content on your social media profiles, listening to and engaging your followers, analyzing your results, and running social media advertisements.

The major social media platforms (at the moment) are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat.

There are also a range of social media management tools that help businesses to get the most out of the social media platforms listed above. For example, Buffer is a platform of social media management tools, which can help you achieve success with your social media marketing. Whether you want to build a brand or grow your business, we want to help you succeed.

A Quick Overview of Social Media Marketing

Social media marketing first started with publishing. Businesses were sharing their content on

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NEW YORK, April 28, 2021 /PRNewswire/ — The Paley Center for Media, the entertainment industry’s leading nonprofit dedicated to celebrating the cultural, creative, and social significance of media and its impact on society, today announced the addition of prominent leaders in the fields of media, entertainment, tech, and advertising to its prestigious Board of Trustees and Los Angeles Board of Governors.

Joining the Paley Board of Trustees will be Andy Bird CBE, CEO, Pearson; Wade Davis, Chief Executive Officer, Univision Communications Inc.; Alberto Ibargüen, President and CEO, John S. and James L. Knight Foundation; Dawn Ostroff, Chief Content & Advertising Business Officer, Spotify; Marc Pritchard, Chief Brand Officer, The Procter & Gamble Company; and Ricardo B. Salinas, Founder & Chairman, Grupo Salinas

Joining the Paley Los Angeles Board of Governors will be Agnes Chu, President, Condé Nast Entertainment; Channing Dungey

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Advertising has evolved into a vastly complex form of communication, with literally thousands of different ways for a business to get a message to the consumer. Today’s advertisers have a vast array of choices at their disposal.

The internet alone provides many of these, with the advent of branded viral videos, banners, advertorials, sponsored websites, branded chat rooms and so much more.

Here are a few examples of what’s available for your media arsenal:

If you see an advertisement via the internet, then it is classified as online advertising. In fact, there are ads on this very page, and most other websites you visit, as they are the primary revenue driver for the internet. Another avenue of online advertising is native advertising, which is the digital variation of the old print advertorials and sponsored content. There are many digital marketing strategies including placing ads on popular websites and social media

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While there are hundreds of different marketing strategies, only one can bring in consistent sales from day one: social media advertising.

Social media advertising, or social media targeting, are advertisements served to users on social media platforms. Social networks utilize user information to serve highly relevant advertisements based on interactions within a specific platform. In many instances, when target market aligns with the user demographics of a social platform, social advertising can provide huge increases in conversions and sales with lower cost of acquisition.

What Are The Benefits Of Advertising On Social Media Channels?

Why is social media advertising your best advertising bet for quick ROI? Because…

  • Most channels require significant lead time to yield an ROI. For example, content marketing works best over time after it has been able to yield backlinks and SEO traction.
  • Some channels yield quick results but not day in and day out. For example,
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Social media has become a mass media, but a personalized one. Remember that scene from the film Minority Report where Tom Cruise walks through a shopping mall and the interactive ad displays address him as a different person, because they scanned his new eyes and took him for someone else?

Social advertising is moving in that direction: No user experience is ever identical to another on social media.

Each screen a user sees comprises numerous elements, that are all optimized by algorithms, which in turn feed on data the user has declared, and on behavior the social network has detected. Some of these elements are advertising. Personalized to the user’s profile, and designed to be a part of the experience.

LinkedIn ad with profile owner's photo

Some LinkedIn ads make use of the profile owner’s photo beside the logo of an advertiser. Source: LinkedIn.


Overview: What is social advertising?

Social media provides a useful and entertaining

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NEW YORK, Feb. 25, 2021 /PRNewswire/ — MediaMath, acclaimed independent advertising technology company for leading brands and agencies, today announced the expansion of its Purpose-Driven Advertising initiative via its Multicultural Marketplace. The Marketplace is designed to activate advertising spends on nearly 1,000 multicultural publishers that are either owned by or focused on building content for People of Color. The Marketplace has enabled brands and publishers such as Penguin Random House to champion diversity and align their marketing with their values.

“We have to ensure that the advertising we place reflects our values,” said Dawn Valandra, Director of Ecosystems Solutions at MediaMath. “We value these voices and these stories. We want high-quality content coming out of minority communities to thrive on the advertising-supported open internet. That isn’t going to happen by accident or without intent.”

Penguin Random House has joined MediaMath in its mission to empower brands to

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As I scroll through my Instagram feed every day (cough, cough…multiple times a day), I consistently notice new posts and stories by The Frye Company. I’ve always been a fan of their boots, clothing, and accessories, but I also love the content they share on their Instagram profile.

Their posts are on-brand, creative, and aesthetically pleasing. All of their photos have the same filter on them to ensure they match — this makes their Instagram profile look professional, artistic, and organized when visitors, like myself, browse their page.

Frye’s Instagram account also encourages interaction between the company and their followers by providing them with a specific hashtag to use so they can be featured on the account when they post a photo with a Frye product.

Frye’s Instagram account is a great example of successful social media marketing — it’s attractive, distinctly Frye, engages their 197K followers, and promotes their

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