The dynamic evolution of life has inevitably affected the healthcare systems generating significant changes and imposing healthcare marketing as an indispensable element of health brands. Healthcare is a field in a permanent evolution, the plethora of opportunities stimulating creativity, enthusiasm, and will exploit the specialists in the field.
As the philosophy and marketing techniques in other fields cannot find applicability in the healthcare services, healthcare need their own approach and present certain features that are not found in other industries (Thomas RK. Health Services Marketing, A Practitioner’s Guide, 2008, Ed. Springer).
Through its specificity, healthcare marketing is an interdisciplinary field because it uses certain concepts, methods, and techniques specific both to classical and social marketing. The specificity of healthcare marketing is that there are services and markets but no money equivalent. This means the effectiveness of its application can be found in the image of a healthy population, the detection