When people hear the word “consulting,” they often think of Harvard MBAs advising enterprise businesses on corporate strategy.

They think that being a consultant means obtaining difficult degrees and certifications from prestigious universities in order to land a competitive job at a top consulting firm.

They envision a fancy office with thousands of impeccably dressed staff members, each with a packed suitcase ready for yet another international flight.

But in reality, this isn’t an accurate picture of consulting.

Not even close.

The true picture of modern consulting is a lot closer to home, and you probably know someone right now making great money as a consultant. 36% of the US workforce is currently engaged in some form of independent consulting and contract work, and out of this group, nearly 20% of those working full-time are earning north of six figures.

In this guide, we’ll discuss the definition of consulting, explore

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Between January 2011 and January 2015, the number of job listings on Indeed containing “content marketing” or “content strategy” grew by about 350 percent; therefore, I think it’s safe to assume some of you startup founders are hiring a marketer or two.

But how many of you actually know anything about digital marketing, specifically social media marketing and/or content marketing? I’m guessing not many of you.

You’re probably thinking: Well, duh – that’s why I’m hiring someone to do it. Which makes me remember something my father told me a long, long time ago:

“Lauren, before you ever hire someone for a job, you better know how to do the job yourself.”

There’s a plethora of reasons why my father is right about this, but instead of boring you with all my arguments, I figure my time would be better spent telling you where you can quickly pick up these

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What are the 5 P’s of Marketing?

The 5 P’s of Marketing – Product, Price, Promotion, Place, and People – are key marketing elements used to position a business strategically. The 5 P’s of Marketing, also known as the marketing mix, are variables that managers and owners control to satisfy customers in their target market, add value to their business, and help differentiate their business from competitors

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Advertising is the promotion of products or services to the public, and an effective advertising strategy is essential to the success of any for-profit company. This field has grown more important, as well as more complex, since the advent of the digital era. In addition to traditional print, radio, and TV ads, today’s digital marketing professionals have many more channels to use as well as greater control over the audience these channels reach.

Google Ads search advertising is a quintessential example of this new era; while similar in format to print ads, the power of Google’s search algorithms and user data allow advertisers to target ads so that they are displayed only to users likely to be interested in their products, and to pay only when these ads are successful in garnering clicks. Social media marketing such as Facebook advertising and Twitter advertising also allows for user-specific targeting of ads

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Online advertising is one of the most effective ways for businesses of all sizes to expand their reach, find new customers, and diversify their revenue streams.

With so many options available – from PPC and paid social to online display advertising and in-app ads – online advertising can be intimidating to newcomers, but it doesn’t have to be. WordStream makes online advertising easy, and we’ve helped thousands of businesses grow by leveraging the power of paid search and paid social advertising.

Online Advertising: Paid Search

When you think of online advertising, the chances are pretty good that you’re thinking of paid search advertising. Paid search – also known as pay-per-click advertising, or PPC – is one of the most common and effective types of online advertising.

Image via Google

Paid search allows you to bid on relevant terms and phrases that may cause text-based ads to be displayed to users

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What Is Advertising?

Advertising is a promotional activity which aims to sell a product or service to a target audience. It is one of the oldest forms of marketing which attempts to influence the actions of its target audience to either buy, sell, or do something specific. Using a highly tailored message the advertisement can be niche (targets a small audience) or general (targets a large audience).

Advertising is a lot older than most other marketing activities like email marketing and Search Engine Marketing. Since the internet has become the norm, advertising has been divided into two fields: traditional advertising and digital advertising.

Traditional advertising relates to print, TV, and radio advertisement that has been popular for over 150 years. Print advertising is the most effective advertising for businesses as it

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I’ve received a request for information. How do I know it’s really from PayPal?

Sometimes we need to ask for more information about you, your business or some of your transactions. If we do this, we’ll always ask you to log in to your account to provide more information via the Resolution Centre. Remember, don’t click on a link to provide personal or financial information – always visit our site by typing www.paypal.com.au into your browser’s address bar

An email I received looks genuine but I still feel unsure. How do I know it’s from PayPal?

If you receive an email claiming to be from PayPal and you’re not sure, consider our checklist above. If you’re still unsure, trust your gut and forward it to phishing@paypal.com.au.

What are some examples of common scams?

1) Shipping service scams What happens?The buyer asks you to use their shipping account because they

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The key to successful marketing is finding the right marketing strategy—including your message, timing, and method of communication—to reach and influence your consumers.

Defining Marketing

Marketing is the process of teaching consumers why they should choose your product or service over those of your competitors, and is a form of persuasive communication. It is made up of every process involved in moving a product or service from your business to the consumer. Marketing includes creating the product or service concept, identifying who is likely to purchase it, promoting it, and moving it through the appropriate selling channels. There are three primary purposes of marketing:

  1. Capturing the attention of your target market
  2. Persuading a consumer to purchase your product
  3. Providing the customer with a specific, low-risk action that is easy to take

If the objective of your business is to sell more products or services, then marketing is what helps you

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