A 30-second spot, a catchy jingle, and a clever slogan. But there’s more to advertising. An average human is exposed to around 5000 advertising messages in a day.
Advertisements come in many shapes, sizes, and forms. But what exactly is advertising? Why is advertising important? What are its advantages and disadvantages?
Let’s find out.
What Is Advertising?
Advertising is the action of calling public attention to an offering through paid announcements by an identified sponsor.
According to Kotler –
Advertising is any paid form of non-personal presentation & promotion of ideas, goods, or services by an identified sponsor.
According to the Advertising Association of the UK –
Advertising is any communication, usually paid-for, specifically intended to inform and/or influence one or more people.
Simply, advertising is a paid communication message intended to inform people about something or to influence them to buy or try something.
Characteristics Of Advertising
- Paid Form: