The dynamic evolution of life has inevitably affected the healthcare systems generating significant changes and imposing healthcare marketing as an indispensable element of health brands. Healthcare is a field in a permanent evolution, the plethora of opportunities stimulating creativity, enthusiasm, and will exploit the specialists in the field.

As the philosophy and marketing techniques in other fields cannot find applicability in the healthcare services, healthcare need their own approach and present certain features that are not found in other industries (Thomas RK. Health Services Marketing, A Practitioner’s Guide, 2008, Ed. Springer).

Through its specificity, healthcare marketing is an interdisciplinary field because it uses certain concepts, methods, and techniques specific both to classical and social marketing. The specificity of healthcare marketing is that there are services and markets but no money equivalent. This means the effectiveness of its application can be found in the image of a healthy population, the detection

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Advertisers know that the earlier kids learns about a brand, the more likely they’ll be to buy the product later (or beg their parents to buy it). Marketing to preschoolers mostly entails commercials on television (or streaming services), since television is still the dominant medium for young children.

As for preteens, advertisers spend many billions of dollars per year making sure their products get in front of their eyes, and they have more places to capture their attention: television, the Internet, games, movies, apps — you name it. Advertisers also know that kids greatly influence their parents’ buying decisions, to the tune of $500 billion per year. The most significant aspect of marketing to preteens, though, is that now they can talk back.  Although companies are limited in the data they can collect from kids under 13, they can still gain insights into their behavior and preferences.

Finally, teens are

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Ackard, D. M., Neumark-Sztainer, D., Story, M., & Perry, C. (2003). Overeating among adolescents: Prevalence and associations with weight-related characteristics and psychological health. Pediatrics, 111, 67-74.

Ali, M., Blades, M., Oates, C., & Blumberg, F. (2009). Young children’s ability to recognize advertisements in web page designs. British Journal of Developmental Psychology, 27(1), 71-83.

American Academy of Pediatrics (2006). Policy statement: Children, adolescents, and advertising. Pediatrics, 118, 2563-2569. 

American Psychological Association (2009). Resolution on promotion of healthy active lifestyles and prevention of obesity and unhealthy weight control behaviors in children and youth. Washington, D.C.: Author. Retrieved from

Centers for Disease Control and Prevention (2006). NHANES data on the prevalence of overweight among children and adolescents: United States, 2003–2006. Atlanta, GA: CDC National Center for Health Statistics, Health E-Stat.

Children Now (2009). Advertising and childhood obesity: An established connection. Oakland, CA: Author.

Crespo, C. J., Smit, E., Troiano, R.

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Color surrounds us every day of our lives. It can be stimulating or calming. In most massage sessions, the client’s eyes are closed, so it may seem that the colors used in a massage office are less important than in other settings. However, the colors used in your office convey an important message. Learn how to use color to set the tone and help clients get the most out of their massage.

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When you first walk into someone’s home or office, what is the first thing you notice? Is it the color scheme? Even if it is not a conscious awareness, the human brain reacts almost immediately to color. While color and vision in general is perceived in the primary visual cortex of the occipital lobe of the brain, it reacts emotionally to it through the limbic system.


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A few years ago, the 21st century was often seen as the century of light. In fact, photonics has conquered our daily life: It is the technology that is in the core of a fast internet, and it enables such popular products as smartphones, to name but a few examples. Steve Anderson, Director, Industry Development at SPIE, presented a view of photonics markets that took a wider perspective of photonics as an enabling technology for large parts of our economy. In his systematics, he focuses on the photonics value chain, distinguishing four levels:

  • Level 1: Components (e.g., imaging chips, lamps, and lenses)
  • Level 2: Photonic products (e.g., imaging subassemblies, displays, and LED lamps)
  • Level 3: Enabled products (e.g., smartphones and autonomous vehicles)
  • Level 4: Enabled services (e.g., cloud computing, e-commerce, and video streaming)

It is obvious that economic figures derived from these four levels differ severely from the figures for

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