Despite or because of its ubiquity, advertising is not an
easy term to define. Usually advertising attempts to persuade its audience
to purchase a good or a service. But “institutional” advertising
has for a century sought to build corporate reputations without appealing
for sales. Political advertising solicits a vote (or a contribution),
not a purchase. Usually, too, authors distinguish advertising from salesmanship
by defining it as mediated persuasion aimed at an audience rather than
one-to-one communication with a potential customer. The boundaries blur
here, too. When you log on to Amazon.com, a screen often addresses you
by name and suggests that, based on your past purchases, you might want
to buy certain books or CDs, selected just for you. A telephone call with
an automated telemarketing message is equally irritating whether we classify
it as advertising

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Background and Raw Materials

Dynamite is a commercial explosive used mainly for demolition and mining.
Invented in 1866 by Alfred Bernhard Nobel (1833-1896), it is more
accurately described as the packaging of nitroglycerin, a highly poisonous
explosive liquid, or other volatile compounds such as sensitized ammonium
nitrate. Dynamites can be packed in measured charges, transported easily,
and, with the proper detonator, exploded safely. Because a dynamite
explosion creates a “cool flame,” which is less likely to
ignite methane and coal dust mixtures present in mines, dynamites are
frequently used in coal mining operations.

History

Alfred Nobel, his father Immanuel, and younger brother Emil began
experimenting with nitroglycerin near Stockholm in 1862. Discovered by
Italian chemist Ascario Sobrero in 1846, nitroglycerin was highly unstable
and difficult to handle, and accidental explosions were not uncommon. One
such accident killed Emil, among others, at a plant in 1864. Despite the
personal tragedy, Alfred

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Background

Titanium is known as a transition metal on the periodic table of elements
denoted by the symbol Ti. It is a lightweight, silver-gray material with
an atomic number of 22 and an atomic weight of 47.90. It has a density of
4510 kg/m

3

, which is somewhere between the densities of aluminum and stainless
steel. It has a melting point of roughly 3,032°F (1,667°C) and a
boiling point of 5,948°F (3,287 C). It behaves chemically similar to
zirconium and silicon. It has excellent corrosion resistance and a high
strength to weight ratio.

Titanium is the fourth most abundant metal making up about 0.62% of the
earth’s crust. Rarely found in its pure form, titanium typically
exists in minerals such as anatase, brookite, ilmenite, leucoxene,
perovskite, rutile, and sphene. While titanium is relatively abundant, it
continues to be expensive because it is difficult to isolate. The leading
producers of

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Background

Pretzels are a snack food, which have unique shapes and a hard, shiny
outer surface. They are mass produced using primarily automated machinery.
First developed in the seventh century, pretzels have been called one of
the world’s oldest snack food. A recent market survey found that
the pretzel market in the United States is about $560 million a year with
over 300 million lb (136.2 million kg) of pretzels and pretzel products
being produced. The pretzel market has grown in recent years because
pretzels are considered a more healthy, fat-free snack.

The unique, two looped, knot shape of a pretzel is one of its defining
characteristics. The typical pretzel has a pleasant cracker-like flavor, a
crisp, brittle texture and a brown glossy surface color. Salt crystals are
often sprinkled on its surface to make them taste more appealing. Pretzels
have a moisture content of anywhere from 2-4% and therefore

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Business organization, an entity formed for the purpose of carrying on commercial enterprise. Such an organization is predicated on systems of law governing contract and exchange, property rights, and incorporation.

Business enterprises customarily take one of three forms: individual proprietorships, partnerships, or limited-liability companies (or corporations). In the first form, a single person holds the entire operation as his personal property, usually managing it on a day-to-day basis. Most businesses are of this type. The second form, the partnership, may have from 2 to 50 or more members, as in the case of large law and accounting firms, brokerage houses, and advertising agencies. This form of business is owned by the partners themselves; they may receive varying shares of the profits depending on their investment or contribution. Whenever a member leaves or a new member is added, the firm must be reconstituted as a new partnership. The third form,

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The history of advertising can be traced to ancient civilizations. It became a major force in capitalist economies in the mid-19th century, based primarily on newspapers and magazines. In the 20th century, advertising grew rapidly with new technologies such as direct mail, radio, television, the internet and mobile devices.

Advertising as a percent of Gross Domestic Product in the United States, 1919 to 2007 per Douglas Galbi.

Between 1919 and 2007 advertising averaged 2.2 percent of Gross Domestic Product in the United States.

Pre-modern history[edit]

Bronze plate for printing an advertisement for the Liu family needle shop at Jinan, Song dynasty China. It is considered the world’s earliest identified printed advertising medium.

Egyptians used papyrus to make sales messages and wall posters. Commercial messages and political campaign displays have been found in the ruins of Pompeii and Arabia. Lost and found advertising on papyrus was common in

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Background

A nail consists of a metal rod or shank, pointed at one end and usually
having a formed head at the other, that can be hammered into pieces of
wood or other materials to fasten them together. A nail is usually made of
steel, although it can be made of aluminum, brass, or many other metals.
The surface can be coated or plated to improve its corrosion resistance,
gripping strength, or decorative appearance. The head, shank, and point
may have several shapes based on the intended function of the nail. Of the
nearly 300 types of nails made in the United States today, most are used
in residential housing construction. The average wood frame house uses
between 20,000 and 30,000 nails of various types and sizes.

Nails are divided into three broad categories based on their length. In
general nails under 1 inch (2.5 cm) in length are called

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Background

Insulin is a hormone that regulates the amount of glucose (sugar) in the
blood and is required for the body to function normally. Insulin is
produced by cells in the pancreas, called the islets of Langerhans. These
cells continuously release a small amount of insulin into the body, but
they release surges of the hormone in response to a rise in the blood
glucose level.

Certain cells in the body change the food ingested into energy, or blood
glucose, that cells can use. Every time a person eats, the blood glucose
rises. Raised blood glucose triggers the cells in the islets of Langerhans
to release the necessary amount of insulin. Insulin allows the blood
glucose to be transported from the blood into the cells. Cells have an
outer wall, called a membrane, that controls what enters and exits the
cell. Researchers do not yet know exactly how insulin works,

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The Ahwahnee Hotel Yosemite, a Place Steeped in Majestic History

Everywhere you look in Yosemite, you’ll find history. Its granite cliffs are 130 million years old. Its Giant Sequoias are roughly 3,000 years old. There are places that don the names of the great people that visited them like Taft Point, the John Muir Trail and the Ansel Adams Wilderness.

Nestled in the heart of Yosemite Valley is a place much younger than its neighboring cliffs and trees, but with no shortage of history of its own. The Ahwahnee Hotel Yosemite is one of the area’s many gems. Today its known for its astounding amenities, amazing architecture and fabulous holiday festivities.

However, there is so much more to The Ahwahnee hotel than what meets the eye.

The Birth of The Ahwahnee Hotel in Yosemite

The Ahwahnee Hotel in Yosemite was born from necessity. Stephen T. Mather, an American conservationist and

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Today marketing is known as an advanced blend of strategy and technology, however, it hasn’t always been this way. The history of marketing as we know it began with humble beginnings of simply trying to sell goods and services.

Attempts to accomplish this may be as old as civilization itself. Some believe it started with trying to presents goods in a certain way for trading. The effort to develop persuasive communications for selling goods and services has been around since the times of ancient China and India. This activity may not have been recognized as a marketing business at the time, but it is where the idea for marketing started to develop.


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