Last Updated: April 21, 2021

Executive Summary

Two main processes are thought to drive the pathogenesis of COVID-19. Early in the clinical course, the disease is primarily driven by replication of SARS-CoV-2. Later in the clinical course, the disease appears to be driven by a dysregulated immune/inflammatory response to SARS-CoV-2 that leads to tissue damage. Based on this understanding, it is anticipated that antiviral therapies would have the greatest effect early in the course of the disease, while immunosuppressive/anti-inflammatory therapies are likely to be more beneficial in the later stages of COVID-19.

No therapy has been proven to be beneficial in outpatients with mild to moderate COVID-19 who are not at high risk for disease progression. The COVID-19 Treatment Guidelines Panel (the Panel) recommends providing supportive care and symptomatic management to outpatients with COVID-19; steps should also be taken to reduce the risk of SARS-CoV-2 transmission to others.1,2 Patients

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Whitney Blankenship

Content Marketing Manager

Reading Time: 11 minutes

SMS marketing has been around practically as long as the medium has. But recent years have brought about changes in how consumers prefer to interact with brands. Combined with the advancements in marketing software, it’s no wonder why omnichannel campaigns have become a gold standard in ecommerce marketing, with SMS as an integral channel.

The value of SMS marketing lies both in its format and proximity to consumers. Not only are mobile phones always at arms-length, but text messages are also short and easy to consume.

Add to that the fact that the target audiences of ecommerce businesses are mostly digital natives—gen Z-ers and millennials who grew up with mobile phones. That makes SMS the perfect complement to email, which has long been the established medium for digital marketing.

What is SMS Marketing?

SMS marketing stands for “short message service

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