Facebook advertising is an important way to connect with your audience on the world’s largest social network. How large? 2.80 billion monthly active users large, to be precise.

Sure, that’s an impressive number. But Facebook ads are all about getting your message in front of exactly the right segment of those people. The people who are most likely to actually want your products or services.

If you want to get the best results, it’s important to understand the different Facebook ad types and targeting options before you dive in.

In this Facebook ads guide, we’ll walk you through everything you need to know, from planning your first ad to developing advanced campaign strategies.

Bonus: Download a free guide that shows you how to save time and money on your Facebook ads. Find out how to reach the right customers, lower your cost-per-click, and more.  

Types of Facebook ads

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The 4 Ps of marketing — you’ve probably heard about them from a friend, a textbook, or even at school.

I know it sounds like a boring topic that’s common sense, but there is more to it than meets the eye.

And no, it’s not just for large companies. The smaller you are, the more important for you it is to leverage the 4 Ps of marketing.

So before we dive into it, let’s first break down what they are…

What Are The 4 Ps of Marketing?

The 4 Ps of marketing is a marketing is a concept that summarizes the four basic pillars of any marketing strategy.

The four Ps of marketing are:

  • Product: What you sell. Could be a physical good, services, consulting, etc.
  • Price: How much do you charge and how does that impact how your customers view your brand?
  • Place: Where do you promote your
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DIGITALMARKETER PRESENTS

The perfect resource for beginner-to-advanced digital marketers looking to learn new skills or hone existing ones.

The Ultimate Guide to Digital Marketing is full of insights and strategy for business owners, marketing professionals, students, and anyone else looking to hone their current skills and get up to speed on the latest in digital marketing.

Read it now to build or refine your digital marketing plan without the false starts and missteps that come with doing it alone.

Digital marketing is the act of promoting and selling products and services by leveraging online marketing tactics such as social media marketing, search marketing, and email marketing.

When you get down to it, digital marketing is simply marketing.

It’s how today’s businesses are getting their message in front of their best prospects and customers.

Rule #1 in marketing is to make the right offer at the right time and in

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Get details about the diversity of business careers in several industries, including marketing, hospitality, and public relations. Explore the requirements, job descriptions, salaries, and outlook of multiple careers in business to determine which is right for you.

Business Degree Jobs

Business careers span many growing fields in nearly every industry. Likewise, there are many options for gaining a degree in the field, whether in an online business school or in a traditional setting. Depending on the business degree you pursue, you could engage in multidisciplinary coursework that might make you more marketable and qualify you for a diverse range of business career options. You can also gain practical and interpersonal business skills to increase your employability in any job market.

To help you get started, let’s look at the different specializations in business, and then you can see how jobs in each of those fields measure up to your career

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Growing your business through online advertising has never been easier. That said, there’s a lot of information to get your head around, and for newcomers to online advertising, it can be a little intimidating to say the least.

Online advertising costs

Every online advertising platform has its own strengths and weaknesses, and there are dozens of ad formats, campaign types, and performance metrics for advertisers to consider. Underneath it all, however, is always the same burning question:

“How much is this going to cost me?”

Today we’ll be taking an in-depth look at advertising costs on three of the largest online advertising platforms – Google AdWords, Facebook Ads, and Instagram.

We’ll examine the relative costs of advertising on Google, Facebook, and Instagram, as well as the strengths and weaknesses of each online ad platform. Finally, we’ll investigate how each platform measures up in terms of performance, and there will be plenty of real-world

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The antidote to vanity metrics when you have less than 1 hour/week for marketing analytics

Patrick Han
The Class of 2017 is an example of a cohort. All these students share the same date of graduation.

Earlier this year, we at Humanlytics interviewed more than 100 small and medium-sized businesses (SMBs) to learn about their biggest digital marketing pain points. What we found was that two recurring themes kept coming up over and over again:

  1. Scarce Time/Bandwidth for Analytics: Most small business owners and marketers have very limited time and bandwidth to analyze their data. They’re too busy running their businesses. As one business owner put it, “using data is like trying to rescue a piano from a burning room — it’s nice to have but I have higher priorities.” This is because it takes a lot of time and training to turn data into actionable business insights, i.e. to answer
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At the core of any great marketing plan is a list of strategic and clear marketing objectives.

Marketing objectives are a brand’s defined goals. They outline the intentions of the marketing team, provide clear direction for team members to follow, and offer information for executives to review and support.

Marketing objectives are a pivotal part of a marketing strategy. Without defined goals, a brand will struggle with achieving its plans because it won’t be clear on what it wants to do.  A straightforward plan is required to know what you hope to do and how you plan on doing it.

So if you’re developing a marketing strategy that has a vision but lacks a concrete list of marketing objectives – use this guide to improve and upgrade your plans.

You will be far more likely to reach your goals when they are defined, outlined, and compiled into a clear list

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How to Drive Demand, Create Loyal Fans, and Grow Your Business on Facebook

Facebook isn’t new, and neither is the idea that every business needs a Facebook presence.

However, a lot has changed since Facebook first entered the marketing scene. Today, the world’s largest social network can do things many of us would never have dreamed of 10 years ago: host 360-degree videos, sell products via a chatbot, or even serve as a top news source for two-thirds of the adult population.

Facebook has 1.56 billion daily active users . Let’s put that in perspective. That’s nearly 5X the population of the United States, 20% of the world population … and still climbing.

So imagine the social influence achievable through Facebook in terms of your peer effects, ecommerce business, referrals, customer relationships, reputation, brand awareness, and much more (let alone, in combination with other social media platforms you market through). 

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Social media has become a mass media, but a personalized one. Remember that scene from the film Minority Report where Tom Cruise walks through a shopping mall and the interactive ad displays address him as a different person, because they scanned his new eyes and took him for someone else?

Social advertising is moving in that direction: No user experience is ever identical to another on social media.

Each screen a user sees comprises numerous elements, that are all optimized by algorithms, which in turn feed on data the user has declared, and on behavior the social network has detected. Some of these elements are advertising. Personalized to the user’s profile, and designed to be a part of the experience.

LinkedIn ad with profile owner's photo

Some LinkedIn ads make use of the profile owner’s photo beside the logo of an advertiser. Source: LinkedIn.


Overview: What is social advertising?

Social media provides a useful and entertaining

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