At the core of any great marketing plan is a list of strategic and clear marketing objectives.

Marketing objectives are a brand’s defined goals. They outline the intentions of the marketing team, provide clear direction for team members to follow, and offer information for executives to review and support.

Marketing objectives are a pivotal part of a marketing strategy. Without defined goals, a brand will struggle with achieving its plans because it won’t be clear on what it wants to do.  A straightforward plan is required to know what you hope to do and how you plan on doing it.

So if you’re developing a marketing strategy that has a vision but lacks a concrete list of marketing objectives – use this guide to improve and upgrade your plans.

You will be far more likely to reach your goals when they are defined, outlined, and compiled into a clear list

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How to Drive Demand, Create Loyal Fans, and Grow Your Business on Facebook

Facebook isn’t new, and neither is the idea that every business needs a Facebook presence.

However, a lot has changed since Facebook first entered the marketing scene. Today, the world’s largest social network can do things many of us would never have dreamed of 10 years ago: host 360-degree videos, sell products via a chatbot, or even serve as a top news source for two-thirds of the adult population.

Facebook has 1.56 billion daily active users . Let’s put that in perspective. That’s nearly 5X the population of the United States, 20% of the world population … and still climbing.

So imagine the social influence achievable through Facebook in terms of your peer effects, ecommerce business, referrals, customer relationships, reputation, brand awareness, and much more (let alone, in combination with other social media platforms you market through). 

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Social media has become a mass media, but a personalized one. Remember that scene from the film Minority Report where Tom Cruise walks through a shopping mall and the interactive ad displays address him as a different person, because they scanned his new eyes and took him for someone else?

Social advertising is moving in that direction: No user experience is ever identical to another on social media.

Each screen a user sees comprises numerous elements, that are all optimized by algorithms, which in turn feed on data the user has declared, and on behavior the social network has detected. Some of these elements are advertising. Personalized to the user’s profile, and designed to be a part of the experience.

LinkedIn ad with profile owner's photo

Some LinkedIn ads make use of the profile owner’s photo beside the logo of an advertiser. Source: LinkedIn.


Overview: What is social advertising?

Social media provides a useful and entertaining

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Marketing Basics: The 101 Guide to Everything You Need to Know

Marketing is complex.

It encompasses tons of different disciplines, strategies, and tactics.

As a result, developing a basic understanding of how it works can be difficult. Learning the trade can take years of dedication and honing your craft, oftentimes in a handful of specific areas (such as strategy, copywriting, or analytics).

Like a lot of things, though, future success starts with solid fundamentals.

And if you’re looking to learn, you’ve come to the right place.

This post will cover everything you need to get started on your marketing journey. Think of it like the ultimate 101 guide, packed full of actionable advice you won’t learn in the classroom.

It’s also laid out to be easy to understand, turning complicated concepts into easily digestible chunks of information.

Bookmark this page, then get down to learning.

Download Your Free Marketing Resources Bundle

Since this is such an enormous topic, it’s tough to

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You launched your own business. Word of mouth can only get you so far. Now it’s time to accelerate growth by marketing your company.

The goal of marketing is to find the right audience for your products or services and apply the appropriate marketing strategy to reach that audience. Fortunately, small businesses can choose from a plethora of marketing tactics to achieve their objective.

This practical guide outlines seven strategies to successfully execute marketing for your small business.


What to consider when selecting a small business marketing strategy

Before jumping into the strategies, review these considerations affecting how to market your business.

Marketing goals

Building your marketing strategy starts with defining goals. Are you looking to acquire new customers, oversee your company’s reputation, referred to as reputation management, or other objectives like customer retention or increasing the average purchase amount per customer?

Setting goals allows you to construct a marketing

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As I scroll through my Instagram feed every day (cough, cough…multiple times a day), I consistently notice new posts and stories by The Frye Company. I’ve always been a fan of their boots, clothing, and accessories, but I also love the content they share on their Instagram profile.

Their posts are on-brand, creative, and aesthetically pleasing. All of their photos have the same filter on them to ensure they match — this makes their Instagram profile look professional, artistic, and organized when visitors, like myself, browse their page.

Frye’s Instagram account also encourages interaction between the company and their followers by providing them with a specific hashtag to use so they can be featured on the account when they post a photo with a Frye product.

Frye’s Instagram account is a great example of successful social media marketing — it’s attractive, distinctly Frye, engages their 197K followers, and promotes their

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