In Traction (the book), we have a chapter on each of the 19 customer acquisition channels you can use to get traction, along with 5 key introductory chapters explaining how to find the 1 traction channel that will lead to explosive growth for your business.
Here we have enumerated all 19 traction channels and some of the people we interviewed for each, so that you can have an easy traction channel list to use when brainstorming marketing test ideas:
Targeting blogs prospective customers read is one of the most effective ways to get your first wave of customers. Popular startups like Codecademy, Mint, and reddit all got their start by targeting blogs.
Noah Kagan, Mint’s former director of marketing, told us how he targeted niche blogs early on, and how this strategy allowed Mint to acquire forty thousand customers before launching.
Publicity is the art of