All Alison courses are free to enrol, study and complete. To successfully complete this Certificate course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this Certificate course, you have the option to acquire an official Certificate, which is a great way to share your achievement with the world. Your Alison Certificate is:
Ideal for sharing with potential employers – include it in your CV, professional social media profiles and job applications
An indication of your commitment to continuously learn, upskill and achieve high results
An incentive for you to continue empowering yourself through lifelong learning
Alison offers 3 types of Certificates for completed Certificate courses:
Digital Certificate – a downloadable Certificate in PDF format, immediately available to you when you complete your purchase
Certificate – a physical version of your officially branded and security-marked Certificate, posted to
Between January 2011 and January 2015, the number of job listings on Indeed containing “content marketing” or “content strategy” grew by about 350 percent; therefore, I think it’s safe to assume some of you startup founders are hiring a marketer or two.
But how many of you actually know anything about digital marketing, specifically social media marketing and/or content marketing? I’m guessing not many of you.
You’re probably thinking: Well, duh – that’s why I’m hiring someone to do it. Which makes me remember something my father told me a long, long time ago:
“Lauren, before you ever hire someone for a job, you better know how to do the job yourself.”
There’s a plethora of reasons why my father is right about this, but instead of boring you with all my arguments, I figure my time would be better spent telling you where you can quickly pick up these
A social media strategy is a summary of everything you plan to do and hope to achieve on social media. It guides your actions and lets you know whether you’re succeeding or failing.
The more specific your plan is, the more effective it will be. Keep it concise. Don’t make it so lofty and broad that it’s unattainable or impossible to measure.
In this post, we’ll walk you through an eight-step plan to create a winning social media marketing strategy of your own.
Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. Also use it to track results and present the plan to your boss, teammates, and clients.
Social media marketing is the practice of using social media channels to sell or promote a brand, product or service.
Social media marketing helps businesses:
Ready to take the leap into management?
Well, the first thing you should do before having the conversation with your boss is figure out whether you’re actually qualified to lead. And no, I’m not denying that you’re doing a great job now.
It’s just that there’s a big difference between doing well at your current role and being a good boss. And you won’t be surprised to learn that great management really starts with soft skills—a.k.a., the skills you may not work on as much in your everyday job. You need to know how to work with diverse opinions, inspire others to be productive, and handle difficult situations that pop up out of nowhere.
But like anything, soft skills can be learned. You just need to know the right courses to take.
What does SMART stand for? And how can it help you lead a successful team (and prove to
The Centre wants the judiciary to keep its hands off the management of the COVID-19 crisis and its “waves/surges”.
The latest 218-page affidavit filed by the Centre in the Supreme Court on May 9 informs the judiciary in no uncertain terms that “though it [Centre] is duty-bound to fully assist this Honourable Court… the policy, strategy and steps taken by the Executive, based on expert medical and scientific advice, have to be appreciated in the context of the medical crisis”. It said decisions were taken after “detailed deliberations at the highest Executive level”. Hence, no “interference” is called for in judicial proceedings. In other words, the Centre has asked the courts — Supreme Court and the High Courts — to “leave it open” for the government to discharge its functions in “larger interests”.
However, an examination of the Supreme Court orders from April 30 to May 6 show that the
This post was last updated on June 5, 2020.
Once you launch your small business and create a website, you’ll need to spread the word to potential customers. While there are several ways to do this – including blogging, email marketing, and SEO – online advertising is one of the most effective methods.
Though advertising is often considered expensive, it’s actually quite feasible for companies on a budget. In fact, plenty of platforms let you advertise at zero cost, including online directories, social platforms and more.
To save you the legwork, we’ve compiled a list of 50 great free advertising sites to promote your website. Some require no more than a quick URL submission, while others necessitate a more thoughtful, strategic approach.
Online directories for businesses
Ranging from high-profile platforms to local listings, online directories cover a range of audiences. The method for each of them is quite similar: you
Whether your business is still new or well-established, large or small, you need to tell people about it, and that means advertising.
But that doesn’t mean you need a Super Bowl-sized budget to get the word out. There are plenty of free advertising ideas that work for businesses of all sizes. Just look at brands like Rolls-Royce, Kiehls, or Huy Fong Foods (the makers of Sriracha) — all brands that don’t bother with paid advertising.
Instead, they use free tactics like social media and word of mouth campaigns to raise brand awareness, and you can too.
To get you started, we rounded up 40 of the best free advertising ideas for businesses — many of which you should be taking advantage of even if you do have a big advertising budget!
1. Claim any existing profiles or listings
There are hundreds of online directories, lists, and review sites out there.
As a small business, there’s nothing better than free online advertising. In the digital age, there are a variety of platforms to help you spread the word about your business, but you have to start by getting yourself online. Search engines are a common starting point for consumers, and as a business owner, being knowledgeable about free ways to help your business appear more often in local searches will bring you more visibility and business.
We’ve compiled a list of seven free online advertising opportunities that any small business can take advantage of. Each of these free online advertising tricks will get you in front of potential customers and help you to be more relevant in local search.
1. Claim and complete your business listings
In addition to ensuring that all of your business information is accurate on your own website, be sure all of your online business listings are