How to Drive Demand, Create Loyal Fans, and Grow Your Business on Facebook
Facebook isn’t new, and neither is the idea that every business needs a Facebook presence.
However, a lot has changed since Facebook first entered the marketing scene. Today, the world’s largest social network can do things many of us would never have dreamed of 10 years ago: host 360-degree videos, sell products via a chatbot, or even serve as a top news source for two-thirds of the adult population.
Facebook has 1.56 billion daily active users . Let’s put that in perspective. That’s nearly 5X the population of the United States, 20% of the world population … and still climbing.
So imagine the social influence achievable through Facebook in terms of your peer effects, ecommerce business, referrals, customer relationships, reputation, brand awareness, and much more (let alone, in combination with other social media platforms you market through).