Online shopping has steadily grown over the past few years and is expected to reach 17.5% of retail sales by 2021.

This means there’s potential for more customers, more conversions, and more online traffic. What’s not to love?

ecommerce share

Source: Statista

In order to take full advantage of the rise in online shopping (and all the perks that come with it), it’s important for your business to have a growth strategy that keeps your organization working towards goals that go beyond what the current situation is in the industry.

Having a dedicated team focusing on a business plan tailored towards what’s to come, rather than solely on what’s here, is a vital way to keep your business at the forefront of trends and changes in the market.

One of the first steps of creating a growth strategy is coming up with an effective marketing plan to align your company as well

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Smart ecommerce entrepreneurs running a thriving business know there’s always more they can do to make that business grow. One way of taking things to the next level is by finding an alternate stream of income.

That doesn’t mean starting a second business, but finding ways to complement and grow the business you have by offering more value to your customers and followers.

If you aren’t participating in affiliate marketing, it’s time to consider taking advantage of this lucrative revenue stream.

This complete guide will walk you through how to start an affiliate marketing business, with online marketing tips and tricks to grow.

Find your first affiliate program 🎯

What is affiliate marketing?

Affiliate marketing involves earning a commission by promoting a product or service made by another retailer or advertiser. It is a monetization model where an affiliate partner, which is you, is rewarded a payout for providing a

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What Is Online Advertising?

Online advertising is any type of marketing message that shows up with the help of the Internet. That means it could appear in a web browser, search engine, on social media, on mobile devices, and even in email.

Savvy advertisers are increasingly making use of this forum for reaching consumers, for a number of reasons:

  • It’s relatively inexpensive
  • It reaches a wide audience
  • It can be tracked to measure success (or failure)
  • It can be personalized for a target audience

Indeed, online advertising is only growing in scope, as new avenues for marketers pop up (think ads delivered through text message or marketing messages delivered to users in a certain area, known as geo-targeting). But, while some of the ads are less common or just gaining traction, there are plenty that we’re exposed to multiple times every day. Let’s take a look at some of the

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10 min read

You’re reading Entrepreneur South Africa, an international franchise of Entrepreneur Media.

Starting a business is tough, and not a lot of start-ups make it. To ensure your business is as competitive as possible, you’ll need to do lots of research into your competition and see what other innovative businesses are doing. 

This can take a significant amount of time, so we’ve compiled a directory of 300 innovative business and insights you can gain from them. These 300 businesses are divided into the following categories – choose a section you feel best applies to what you’re doing and gain a much needed competitive advantage: 

1. Examples of Food Business Ideas

So, you’ve decided to start a food business, but how do you differentiate yourself? What are successful food businesses doing to put themselves a topping or two above their competitors? When starting your food business

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Do you want to learn Instagram marketing?

Well, before I teach you and give you some Instagram marketing tips, let me first give you an overview on Instagram as it will help you.

Since it’s creation, it has grown into the ultimate platform for sharing photos.

Over 1.16 billion monthly users are active on the site. Daily users spend about 8 minutes on the app and 500 million use Stories daily.

There’s also a large number of influencers on the site with a massive amount of followers. And with the right plan, you can become an influential brand, too.

You need to post the right kind of content to stay relevant to current followers while also bringing in new ones.

But it can be hard to know which kinds of posts work best for growing your audience. So I am going to teach you how to become an expert Instagram

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Ever feel like you’re running out of ideas for your content marketing campaigns?

You’re not alone.

Content marketing is all about using content to attract and retain visitors and eventually turn them into customers. And most people who use it know it’s effective.

There’s just one problem: content marketing can be seriously hard work.

According to Zazzle Media, 60% of companies struggle to produce content consistently, and 65% find it a challenge to produce engaging content. And not engaging your visitors means you’re losing money.

zazzle content marketing stats

We get it.

If you’re running content marketing campaigns, day in, day out, it can be hard to consistently come up with new ideas and keep the momentum going.

That’s why we’ve written this article. From blogging and social media to video and visual marketing, we’ve got a great collection of B2C and B2B content marketing examples to inspire you.

These marketing examples from

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An advertising campaign is a specifically designed strategy that is carried out across different mediums in order to achieve desired results such as increased brand awareness, increased sales, and improved communication within a specific market. All of this is accomplished through advertising.


Many entrepreneurs think carrying out an advertising campaign means simply creating an ad. However, they are mistaken. For advertising to yield the best results, it’s crucial to be well organized right from the start.


If you’re considering launching an advertising campaign, we recommend you get in contact with a specialist in the medium you’re interested in. An online advertising agency specifically geared towards digital marketing is your best bet and the best way to achieve your desired results.


Furthermore, you’ll be able to both optimize your budget and access metrics related to the evolution of actions.

What is An Advertising Campaign Strategy and Examples

7 Keys for Launching a Successful Advertising Campaign


1. Set a

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The great Mark Cuban once said, “Sales cure all.” If a business doesn’t sell, it doesn’t make money and by extension the business fails. That’s why you need to write business proposals.

A well-written business proposal can often mean the difference between winning or losing a prospective client.

In this in-depth guide to creating business proposal templates, we show you how to close more deals, make more sales and crush your business goals.

Download our Free Business Proposal Template to get new clients.

Here’s what this guide will cover (click to jump ahead):

What is a business proposal?

A business proposal is a document used by a B2B or business-facing company (this may not always be the case) where a seller aims to persuade a prospective buyer into buying their goods or services.

A business proposal template, like this content marketing plan, outlines what your business does and what

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Any medium that can take a message from an organization to a potential consumer can be used for advertising. Of course, the most popular media are television, radio, the Internet and print, such as newspaper, magazines, etc. Television is popular because of its large reach, but it is also costly. The 2012 Super Bowl was watched by over 111 million people, and companies that wanted a 30-second commercial during that game paid an average of $3.5 million.

Print and radio advertising can be considerably cheaper than television, but they reach much fewer people. The Internet is becoming a very popular advertising medium, not only because the cost is reasonable, but because the reach cannot only be large, but it can also be very specific. Search engines like Google and social networking sites like Facebook and LinkedIn are able to use data about their users to place advertisements in front of

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