In the words of marketing guru Seth Godin,
“People do not buy goods and services. They buy relations, stories, and magic.”
Everything about marketing used to be magic, from concept and strategy to creation and implementation.
Once upon a time, it was difficult to find a worthy vendor who could produce and implement high-quality advertising.
Now, it’s never been cheaper, simpler, or more readily available.
To put it plainly — our magic is shrinking.
With demand for attention on the rise and overwhelming product options on the market, consumers are beginning to lose sight of who they can trust.
To filter the noise, they’re turning to ad blockers, cord cutting, and even media fasting (yes, that’s a thing).
Consumers taking such extreme measures to avoid advertising makes it increasingly more difficult for brands to keep up with the digital landscape.
So where do you turn?
The smart move would