MIAMI: LLYC has acquired performance and digital marketing consulting firm Apache, which specializes in contributing to the transformation and growth of its clients’ businesses.

This deal allows LLYC to extend the services of its Deep Digital Business unit, which develops data analytics, deep learning and influence and digital marketing “to help clients harness the disruption caused by exponential technologies in the field of communications,” LLYC said in a statement. 

The three founding partners of Apache, Jesus Moradillo, David Martin and Luis Manuel Nuñez, will continue to run the agency’s business. They will work with LLYC chief strategy and innovation officer Adolfo Corujo and his team to incorporate their services into the firm’s evolving value proposition, which involves using innovations in corporate communications, public affairs and marketing in all its operations.

Apache will work independently for a time, maintaining its brand but identifying as part of LLYC. The long-term vision is

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Anand Sahay, CEO, Xebia
Image Credit: Supplied

Appcino is a low-code consulting and technology firm with almost a decade of experience in delivering business applications on low-code platforms enabling effective and accelerated digital transformation. Appcino is an Appian Trusted & Elite solutions partner and Salesforce Silver Consulting partner.

Appcino has delivered more than 600 enterprise apps across 100+ customers worldwide and has created multiple solution accelerators on these platforms to fast-track the overall transformation journey.

Appcino delivers business applications and automation initiatives using its substantial intellectual capital built with deep domain, technical wisdom, strong human capital, and industry leading low-code platforms.

Xebia Group is a fast-growing digital leader known for helping companies worldwide digitally transform themselves by offering high-quality cloud, data, AI, Agile, DevOps, and software consultancy. Xebia Group has successfully launched several brands and continues to expand in line with its ‘buy and build’ strategy: partnering with thought leaders

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What Is Digital Marketing?

Digital marketing is the use of the Internet, mobile devices, social media, search engines, and other channels to reach consumers. Some marketing experts consider digital marketing to be an entirely new endeavor that requires a new way of approaching customers and new ways of understanding how customers behave compared to traditional marketing.

Key Takeaways

  • Digital marketing is the use of the Internet to reach consumers.
  • Digital marketing is a broad field, including attracting customers via email, content marketing, search platforms, social media, and more.

Understanding Digital Marketing

Digital marketing targets a specific segment of the customer base and is interactive. Digital marketing is on the rise and includes search result ads, email ads, and promoted tweets – anything that incorporates marketing with customer feedback or a two-way interaction between the company and customer.

Internet marketing differs from digital marketing. Internet marketing is advertising that is solely

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Having a Hard Time Finding the Right Digital Marketing Agency to Work for Your Business?

We assume the goal for you is to be a partner with the best digital marketing agency that you can afford. We worked hard to position our company as one of the top digital marketing firms of choice. Why choose us over other digital marketing agencies?

Getting it Right the First Time

Partnering with a digital marketing company is usually long-term. All too often, we hear stories of clients who got stuck in a relationship with companies whose efforts have little to no effect on their business’ bottom-line.

After spending time, energy, money, and other valuable resources with little or no Return on Investment (ROI), they are left with no choice but to terminate the relationship. That doesn’t have to be your story. You can avoid the pain and the loss that comes

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DIGITALMARKETER PRESENTS

The perfect resource for beginner-to-advanced digital marketers looking to learn new skills or hone existing ones.

The Ultimate Guide to Digital Marketing is full of insights and strategy for business owners, marketing professionals, students, and anyone else looking to hone their current skills and get up to speed on the latest in digital marketing.

Read it now to build or refine your digital marketing plan without the false starts and missteps that come with doing it alone.

Digital marketing is the act of promoting and selling products and services by leveraging online marketing tactics such as social media marketing, search marketing, and email marketing.

When you get down to it, digital marketing is simply marketing.

It’s how today’s businesses are getting their message in front of their best prospects and customers.

Rule #1 in marketing is to make the right offer at the right time and in

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NEW YORK–(BUSINESS WIRE)–FOX News Digital closed out the most recent month of March 2021 surpassing CNN.com in total multiplatform minutes and earning the number one spot in the news competitive set in the metric, totaling over 3.5 million total multiplatform minutes, according to Comscore. March also delivered nearly 91.5 million total multiplatform unique visitors and over 1.7 billion total multiplatform views for the digital network, surpassing the New York Times, Washington Post, USA Today and NBCNews.com as well as ABCNews.com in every category. The digital network saw month over month increases in traffic across all key performance indicators while CNN.com lagged versus the prior month in all metrics. Additionally, the FOX News Mobile App totaled 7.4 million unique visitors for the month.*

In the first quarter of 2021, FOX News Digital finished with 5.3 billion multiplatform views, over 11 billion multiplatform minutes and averaged over 96 million

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Planning, implementing, and optimizing your digital marketing program

Begin the launch of your digital marketing program by first determining your audience and goals, and then putting in place metrics to ensure you’re always improving.

Step 1: Identify and segment your audiences. Today buyers expect a personalized experience across every touchpoint. To do this, you must understand their demographic, firmographic, and technographic attributes as well as how to address their questions and pain points. 

Step 2: Establish goals and measurement strategy. Use audience information to determine personas and get a clear view of their sales journey to establish your goals and measurement strategy. Important metrics include impressions, reach, clicks, click-through rate (CTR), engagement rate, conversions, cost per lead (CPL), effective cost per thousand (eCPM), as well as back-end metrics like return on investment (ROI), return on ad spend (ROAS), first- and multi-touch attribution, and lifetime  customer value (LCV).  

Step 3: Set

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Digital Marketing Training & Workshop

Seven Boats is in Digital Marketing services & training since 2011 having eminent client-base (RENE, PRAN, Elite Footwear, Usashi Real Estate, Evanie Eco Nest, DN Newtown, AVR group of hotels, Shree Cement & many more) & 3000+ students across the globe (Online & Classroom Training / Workshop).

Seven Boats is digital marketing training partner of Karnavati university, India for their United World School of Business, Kolkata and Calcutta Business School for Integrated Digital Marketing Course for 1st & 2nd Year Management students. We conducted digital marketing workshops & corporate training in IIM Shillong (Indian Institute of Management), IIT KGP (Indian Institute of Technology, Kharagpur), St Xavier’s College, Primarc Realty Group, SZI Technologies, Hope Foundation and trained professionals from Samsung, Frost & Sullivan, ABP, TCS, Shriam Insights, PWC & many more. We have been featured in/ awarded/ felicitated by IIM Shillong, GMIT, IIT Kharagpur, St Xavier’s

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CHICAGO, April 8, 2021 /PRNewswire/ — Sikich announced Thursday that it will acquire the assets of Process Stream, a leader in digital transformation services for regulated industries, including life sciences and insurance. Process Stream specializes in quality management, IT compliance, and insurtech systems implementations and consulting.

“Increased regulation, more exacting customer demands and enhanced competition will force organizations across industries to improve their quality management efforts in the coming years,” said Ryan Spohn, CFO and leader of Sikich’s business advisory services. “The addition of Process Stream expands our existing technology services and industry expertise and enables us to meet these evolving needs for clients across regulated industries.”

Process Stream offers holistic support for organizations’ digital transformation roadmaps. The company implements, manages, and optimizes quality and claims systems and their associated processes for innovative global pharmaceutical, biotechnology, medical device, and insurance organizations. The Process Stream team includes system engineers,

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Video: Moving from wired to wireless cellular connectivity brings greater flexibility to Industry 4.0 operations.



Breaking the flexibility ceiling

Moving from wired to wireless cellular connectivity brings greater flexibility to Industry 4.0 operations.


Enable smart manufacturing.

The transition to Industry 4.0 will depend on a successful adoption of many new technologies. To accelerate smart manufacturing, digital twins of machines and operations will be a necessity, as will factory automation and real-time control of equipment and tasks. For instance, Ericsson’s factory in Tallinn has demonstrated that with augmented reality troubleshooting, the average fault detection time reduction combined with better ergonomics and faster information sharing, can boost productivity by up to 50%.

Industry 4.0 will help make smart machines smarter, factories more efficient, processes less wasteful, production lines more flexible and productivity higher. Built on the foundation of smart, secure, wireless connectivity there are opportunities to extend machine life through predictive maintenance, support rapid material handling, monitor every detail

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