It cost Hearst eighteen million dollars a year to run his various papers, and this sum, and more, he got back from the middle class in payment for advertising. The source of his financial strength lay wholly in the middle class.
** The cost of advertising was amazing in those helter-skelter times.
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Collins Spanish Dictionary – Complete and Unabridged 8th Edition 2005 © William Collins Sons & Co. Ltd. 1971, 1988 © HarperCollins Publishers 1992, 1993, 1996, 1997, 2000, 2003, 2005
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Collins German Dictionary – Complete and Unabridged 7th Edition 2005. © William Collins Sons & Co. Ltd. 1980 © HarperCollins Publishers 1991, 1997, 1999, 2004, 2005, 2007
[ˈmɑːkɪtɪŋ] n → marketing m inv
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