When people hear the word “consulting,” they often think of Harvard MBAs advising enterprise businesses on corporate strategy.

They think that being a consultant means obtaining difficult degrees and certifications from prestigious universities in order to land a competitive job at a top consulting firm.

They envision a fancy office with thousands of impeccably dressed staff members, each with a packed suitcase ready for yet another international flight.

But in reality, this isn’t an accurate picture of consulting.

Not even close.

The true picture of modern consulting is a lot closer to home, and you probably know someone right now making great money as a consultant. 36% of the US workforce is currently engaged in some form of independent consulting and contract work, and out of this group, nearly 20% of those working full-time are earning north of six figures.

In this guide, we’ll discuss the definition of consulting, explore

Read More

What Is Online Advertising?

Online advertising is any type of marketing message that shows up with the help of the Internet. That means it could appear in a web browser, search engine, on social media, on mobile devices, and even in email.

Savvy advertisers are increasingly making use of this forum for reaching consumers, for a number of reasons:

  • It’s relatively inexpensive
  • It reaches a wide audience
  • It can be tracked to measure success (or failure)
  • It can be personalized for a target audience

Indeed, online advertising is only growing in scope, as new avenues for marketers pop up (think ads delivered through text message or marketing messages delivered to users in a certain area, known as geo-targeting). But, while some of the ads are less common or just gaining traction, there are plenty that we’re exposed to multiple times every day. Let’s take a look at some of the

Read More


Also found in: Dictionary, Thesaurus, Medical, Legal, Acronyms, Idioms, Encyclopedia, Wikipedia.

Marketing

All activities a company conducts in order to acquire and retain customers or clients. This may include basic courtesies like returning phone calls and taking meetings. It may also refer to a large, expensive campaign to encourage as many people as possible to buy a certain product. Marketing techniques in the latter instance include buying advertisements in the media, receiving endorsements from well-known experts and/or personalities, and generally aggressively pushing the product onto the target audience.

Farlex Financial Dictionary. © 2012 Farlex, Inc. All Rights Reserved

marketing

the managerial process of identifying customer requirements and satisfying them by providing customers with appropriate products in order to achieve the organization’s objectives. Marketing goes beyond merely selling what the firm produces, but starts by identifying underlying consumer needs through MARKETING RESEARCH; generating products which satisfy these needs through NEW PRODUCT

Read More

When you want to grow your brand or sell your stuff, email marketing is one of the most popular—and effective—tools around for marketing campaigns. In this article we’ll discuss how email marketing – and the usage of promotional emails – can help you to grow your business, and we’ll give you a few tips to help you get started with a successful email marketing campaign.

What is email marketing?

Email marketing is a powerful marketing channel, a form of direct marketing as well as digital marketing, that uses email to promote your business’s products or services. It can help make your customers aware of your latest items or offers by integrating it into your marketing automation efforts. It can also play a pivotal role in your marketing strategy with lead generation, brand awareness, building relationships or keeping customers engaged between purchases through different types of marketing emails.

A brief history

Read More

Marketing deals with the application of ideas and procedures employed to analyse and predict consumer requirements and preferences, to gauge the feasibility of promotional strategies and modify these to comply with the requirements of maximum consumer satisfaction.

Thus, marketing contributes towards increasing sales, revenues and profits, through providing insights into consumer behaviour.

Marketing as an analytical tool

Marketing methodologies and procedures provide the businesses with an assessment scale to obtain qualitative and quantitative data concerning consumer behaviour and demographics and make it the basis of their promotional strategies.

Eventually, the term marketing may be broadly explained as the directive force behind a company’s selling and buying decisions and endeavours.

Marketing is more than promotion

In various circles, marketing is wrongly considered as a substitute term used to explain promotion and advertising. Though promotion and advertising are two of the most dominant aspects of marketing, the complete definition of marketing includes

Read More

Definition of MarketingLast month at the TS2 Show I taught a class about lessons learned as a trade show marketer.  After all the other students had left, a young exhibit manager approached me and asked, “Everybody in my company thinks of me as the trade show guy.  How do I make them think of me as the marketing guy?”

He’s certainly not alone in his quest to grow more into a marketing role.  To get into marketing, it helps to understand what exactly marketing is.  So here are 10 experts’ definitions of marketing, plus for good measure my reactions to the strengths and weaknesses of their definitions.

  1. “Marketing is the process by which companies create customer interest in products or services. It generates the strategy that underlies sales techniques, business communication, and business development.  It is an integrated process through which companies build strong customer relationships and create value for their customers
Read More

An advertising campaign is a specifically designed strategy that is carried out across different mediums in order to achieve desired results such as increased brand awareness, increased sales, and improved communication within a specific market. All of this is accomplished through advertising.

 

Many entrepreneurs think carrying out an advertising campaign means simply creating an ad. However, they are mistaken. For advertising to yield the best results, it’s crucial to be well organized right from the start.

 

If you’re considering launching an advertising campaign, we recommend you get in contact with a specialist in the medium you’re interested in. An online advertising agency specifically geared towards digital marketing is your best bet and the best way to achieve your desired results.

 

Furthermore, you’ll be able to both optimize your budget and access metrics related to the evolution of actions.

What is An Advertising Campaign Strategy and Examples

7 Keys for Launching a Successful Advertising Campaign

 

1. Set a

Read More

Definition: The marketing mix refers to the set of actions, or tactics, that a company uses to promote its brand or product in the market. The 4Ps make up a typical marketing mix – Price, Product, Promotion and Place. However, nowadays, the marketing mix increasingly includes several other Ps like Packaging, Positioning, People and even Politics as vital mix elements.

Description: What are the 4Ps of marketing?

Price: refers to the value that is put for a product. It depends on costs of production, segment targeted, ability of the market to pay, supply – demand and a host of other direct and indirect factors. There can be several types of pricing strategies, each tied in with an overall business plan. Pricing can also be used a demarcation, to differentiate and enhance the image of a product.

Product: refers to the item actually being sold. The product must deliver a minimum

Read More

Any medium that can take a message from an organization to a potential consumer can be used for advertising. Of course, the most popular media are television, radio, the Internet and print, such as newspaper, magazines, etc. Television is popular because of its large reach, but it is also costly. The 2012 Super Bowl was watched by over 111 million people, and companies that wanted a 30-second commercial during that game paid an average of $3.5 million.

Print and radio advertising can be considerably cheaper than television, but they reach much fewer people. The Internet is becoming a very popular advertising medium, not only because the cost is reasonable, but because the reach cannot only be large, but it can also be very specific. Search engines like Google and social networking sites like Facebook and LinkedIn are able to use data about their users to place advertisements in front of

Read More

When it comes to magazine advertising, most people think of the
large, glossy, national publications full of big brand advertisers.
And it may seem like your own business doesn’t belong alongside the
“big guys,” especially if you don’t sell your product outside a
one-hundred-mile radius–or even outside of your own state. But
that’s just not the case.

In fact, it’s quite possible the next time you open one of those
national magazines to see an ad for a business that’s right in your
own town that just has that one location. That’s because, like a
lot of other forms of advertising, many national magazines have
local sections aimed at smaller businesses. Of course, these local
sections are a bit larger than what you may be used to, covering
such areas as the “Northeast” or the “Southwest” parts of the
United States. So while you’ll be reaching people way outside your

Read More