What Is Digital Marketing?

Digital marketing is the use of the Internet, mobile devices, social media, search engines, and other channels to reach consumers. Some marketing experts consider digital marketing to be an entirely new endeavor that requires a new way of approaching customers and new ways of understanding how customers behave compared to traditional marketing.

Key Takeaways

  • Digital marketing is the use of the Internet to reach consumers.
  • Digital marketing is a broad field, including attracting customers via email, content marketing, search platforms, social media, and more.

Understanding Digital Marketing

Digital marketing targets a specific segment of the customer base and is interactive. Digital marketing is on the rise and includes search result ads, email ads, and promoted tweets – anything that incorporates marketing with customer feedback or a two-way interaction between the company and customer.

Internet marketing differs from digital marketing. Internet marketing is advertising that is solely

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Management and employee

The best definition of management was created by the American Management Association. “It is the act of getting things done through others and having them do it willingly”. It is a difficult art, not a science, like the computer business or manufacturing. Have you ever bought 10 boxes of performance or three cartons of morale?

These are intangible things that are concepts, yours and your employees, and they don’t always match.   You also have to get things done. You are responsible not just for what you do, but also for the results of others. Accomplishments, results, productivity are all now your responsibility. And now the hard part. You have to accomplish this through others and have them do it willingly.

How to achieve this is in large measure what this series is all about.

How do you become successful supervisor? Supervisors should establish objectives, create the proper work environment, remove

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A database is a collection of information that is organized so that it can be easily accessed, managed and updated. Computer databases typically contain aggregations of data records or files, containing information about sales transactions or interactions with specific customers.

In a relational database, digital information about a specific customer is organized into rows, columns and tables which are indexed to make it easier to find relevant information through SQL or NoSQL queries. In contrast, a graph database uses nodes and edges to define relationships between data entries and queries require a special semantic search syntax.  As of this writing, SPARQL is the only semantic query language that is approved by the World Wide Web Consortium (W3C). 

Typically, the database manager provides users with the ability to control read/write access, specify report generation and analyze usage. Some databases offer ACID (atomicity, consistency, isolation and durability) compliance to guarantee that data

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Process manufacturing is a production method that creates goods by combining supplies, ingredients or raw materials using a formula or recipe. It is frequently used in industries that produce bulk quantities of goods, such as food, beverages, refined oil, gasoline, pharmaceuticals, chemicals and plastics.

The production process often requires a thermal or chemical conversion, such as with heat, time or pressure. As a result, a product created through process manufacturing cannot be disassembled into its constituent parts. For example, once it is produced, a soft drink cannot be broken down into its separate ingredients.

Process manufacturing relies on the flow of sequential steps, with the completion of one step leading to the start of the next step. Process manufacturers often rely on tracing and scheduling tools and software to maintain peak operational efficiency.

Process manufacturing vs. discrete manufacturing

Process manufacturing is the exact opposite of discrete manufacturing. Whereas process manufacturing

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After reading this article you will learn about Management:- 1. Concept of Management 2. Definitions of Management 3. Process 4. Principles 5. Comments.

Concept of Management:

One way to analyse management is to think in terms of what a manager does. Using this approach, we can arrive at the management process which describes the work of any manager.

The management work can divided into a few basic functions of management, viz:

(1) Planning,

(2) Organising,

(3) Directing,

(4) Controlling.

Planning is the determination of objectives and formulation of plans, strategies, programmes, policies, procedures and standards needed to achieve the desired organisation objectives. To implement the plans there must be some organisation structure.

The human and material resources or inputs are allocated to the various units and relationships are established among the sub-units. Organising is the second function of a manager. Organising is the process of developing a structure among people,

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What Is a Marketing Strategy?

A marketing strategy refers to a business’s overall game plan for reaching prospective consumers and turning them into customers of their products or services. A marketing strategy contains the company’s value proposition, key brand messaging, data on target customer demographics, and other high-level elements.

A thorough marketing strategy covers “the four Ps” of marketing: product, price, place, and promotion.

Key Takeaways

  • A marketing strategy is a business’s game plan for reaching prospective consumers and turning them into customers of their products or services.
  • Marketing strategies should revolve around a company’s value proposition.
  • The ultimate goal of a marketing strategy is to achieve and communicate a sustainable competitive advantage over rival companies.

Understanding Marketing Strategies

A clear marketing strategy should revolve around the company’s value proposition, which communicates to consumers what the company stands for, how it operates, and why it deserves their business. This provides

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What Is Direct to Consumer Advertising (DTC Advertising)?

Direct to consumer advertising (DTC advertising) is marketing that is aimed toward consumers when access to a product may require an intermediary. Direct to consumer (or D2C) advertising may utilize print, social media, TV, radio, and other forms of media with the goal of informing a customer about a product or reminding them of a need for such a product. The most common example of DTC advertising involves prescription pharmaceuticals, but may also include medical and diagnostic devices or services, as well as financial products and services. Since consumers may not be able to obtain products featured in DTC advertising on their own, such as with prescription drugs, the objective is to create a dialog between patients and their doctors with the ultimate goal of increasing sales.

Key Takeaways

  • Direct to consumer advertising (DTC advertising) is marketing targeted directly towards a consumer
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A management degree is a type of business degree awarded to students who have completed a college, university, or business school program with an emphasis on management. Business management is the art of supervising and controlling people and operations in business settings. 

Types of Management Degrees

There are four different levels of education to pursue in the management field. Each degree takes a different amount of time to complete, and each level of degree may not be available at every school. For example, community colleges usually award an associate’s degree but do not typically award more advanced degrees like doctorates. Business schools, on the other hand, may award advanced degrees only, and offer no associate’s or bachelor’s programs for undergrads whatsoever.

  • Associate’s Degree: An associate’s degree in management can be earned from a 2-year college, a 4-year college or university, or a business school. Most associate’s programs in management
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Business organization, an entity formed for the purpose of carrying on commercial enterprise. Such an organization is predicated on systems of law governing contract and exchange, property rights, and incorporation.

Business enterprises customarily take one of three forms: individual proprietorships, partnerships, or limited-liability companies (or corporations). In the first form, a single person holds the entire operation as his personal property, usually managing it on a day-to-day basis. Most businesses are of this type. The second form, the partnership, may have from 2 to 50 or more members, as in the case of large law and accounting firms, brokerage houses, and advertising agencies. This form of business is owned by the partners themselves; they may receive varying shares of the profits depending on their investment or contribution. Whenever a member leaves or a new member is added, the firm must be reconstituted as a new partnership. The third form,

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The Bell group, instead of being driven from the field, were at once lifted to a higher level in the business world.

Most of them were well- known business men–the Bradleys, the Saltonstalls, Fay, Silsbee, and Carlton.

There was a spirit of confidence and enterprise; and the next step, clearly, was to create a business organization.

Vail, took his seat as General Manager in a tiny office in Reade Street, New York, and the building of the business began.

Bell invented the telephone; Watson constructed it; Sanders financed it; Hubbard introduced it; and Vail put it on a business basis.

The new General Manager had, of course, no experience in the telephone business. Neither had any one else.

So, just as Amos Kendall had left the post office service thirty years before to establish the telegraph business, Theodore N.

“We have the only original telephone patents,” he wrote;

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