Fujitsu Australia has acquired Melbourne-based data analytics specialist management consultancy Versor for an undisclosed sum.

Versor provides data engineering, advanced analytics and data sciences services powered by artificial intelligence and machine learning to underpin its digital transformation consulting services.

The company has clients across the public sector, mining, retail, health, utilities, financial services, and entertainment industries.

Fujitsu said the acquisition was part of the company’s aim to provide human-centric technology growth through digital transformation.

The deal also is part of Fujitsu’s global strategy to address the growing demand for advanced data science consulting services, in addition to investing in local growth.

Versor is also Fujitsu Australia’s first acquisition since 2009, when it acquired KAZ Group Pty Ltd from Telstra for $200 million and the SAP business of Sydney-based Supply Chain Consulting for $48 million.

“By acquiring Versor, Fujitsu Australia brings additional specialist data capabilities to customers and strategic alliances. Versor’s

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Publicis has Epsilon. IPG has Acxiom. Omnicom has Omni. Dentsu has Merkle.

Now WPP is joining the party with its own data and technology service for the cookieless future: WPP Choreograph.

The group, announced on Tuesday, pulls together 700 data and technology experts from across WPP’s global network, including 450 from GroupM’s data and technology organization and Wunderman Thompson’s data management team. The division will be led by GroupM North America CEO Kirk McDonald. 

WPP Choreograph will help clients create and manage their first-party data assets and activate them for media buys as third-party trackers phase out. Accessible to clients through WPP’s agencies, Choreograph will offer data and identity management consulting, audience and insight-driven media planning, AI-driven media optimization and predictive analytics. The group will also help clients with strategies for premium media supply, ad verification and data ethics.  

“We have a host of products and tools across WPP

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Big Data Management Systems

In some ways, big data is just what it sounds like—lots and lots of data. But big data also comes in a wider variety of forms than traditional data, and it’s collected at a high rate of speed. Think of all the data that comes in every day, or every minute, from a social media source such as Facebook. The amount, variety, and speed of that data are what make it so valuable to businesses, but they also make it very complex to manage.

As more and more data is collected from sources as disparate as video cameras, social media, audio recordings, and Internet of Things (IoT) devices, big data management systems have emerged. These systems specialize in three general areas.

  • Big data integration brings in different types of data—from batch to streaming—and transforms it so that it can be consumed.
  • Big data management
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DUBLIN & LONDON–(BUSINESS WIRE)–Data privacy consultancy Securys is opening in Dublin, its first office outside the UK, to serve Ireland’s growth economy of local and multinational businesses, and to help deliver privacy in an increasingly data-driven world.

It is the first step in expansion plans that will see the firm opening additional offices across Europe and beyond over the next few years to serve its global customer base.

The largest specialist privacy consultancy in the UK, Securys has earned a reputation for integrating the fundamental human right to privacy into a business proposition that wins client companies a competitive edge.

Founder and Principal Ben Rapp says, “Ireland has become a European digital centre on top of its strong domestic economy. The recent expansion of the Irish regulator shows a commitment to privacy that provides the ideal climate for our key business purpose.

“We are committed to delivering a

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