MIAMI: LLYC has acquired performance and digital marketing consulting firm Apache, which specializes in contributing to the transformation and growth of its clients’ businesses.
This deal allows LLYC to extend the services of its Deep Digital Business unit, which develops data analytics, deep learning and influence and digital marketing “to help clients harness the disruption caused by exponential technologies in the field of communications,” LLYC said in a statement.
The three founding partners of Apache, Jesus Moradillo, David Martin and Luis Manuel Nuñez, will continue to run the agency’s business. They will work with LLYC chief strategy and innovation officer Adolfo Corujo and his team to incorporate their services into the firm’s evolving value proposition, which involves using innovations in corporate communications, public affairs and marketing in all its operations.
Apache will work independently for a time, maintaining its brand but identifying as part of LLYC. The long-term vision is