The antidote to vanity metrics when you have less than 1 hour/week for marketing analytics

Patrick Han
The Class of 2017 is an example of a cohort. All these students share the same date of graduation.

Earlier this year, we at Humanlytics interviewed more than 100 small and medium-sized businesses (SMBs) to learn about their biggest digital marketing pain points. What we found was that two recurring themes kept coming up over and over again:

  1. Scarce Time/Bandwidth for Analytics: Most small business owners and marketers have very limited time and bandwidth to analyze their data. They’re too busy running their businesses. As one business owner put it, “using data is like trying to rescue a piano from a burning room — it’s nice to have but I have higher priorities.” This is because it takes a lot of time and training to turn data into actionable business insights, i.e. to answer
Read More

Wake up at an ungodly hour. Drive to the office through total gridlock, streets jammed with other half-asleep commuters. Slog through email after mind-numbing email until the sweet release at five o’clock.

Sound terrible?

What if, instead of dealing with the monotony and stupor of the rat race to earn a few bucks, you could make money at any time, from anywhere — even while you sleep?

That’s the concept behind affiliate marketing.

Affiliate marketing is a popular tactic to drive sales and generate significant online revenue. Extremely beneficial to both brands and affiliate marketers, the new push towards less traditional marketing tactics has paid off. In fact:

  • 81% of brands and 84% of publishers leverage the power of affiliate marketing, a statistic that will continue to increase as affiliate marketing spending increases every year in the United States.
  • There is a 10.1% increase in affiliate marketing spending in the
Read More

Last updated on March 11th, 2021

Small business entrepreneurs have many opportunities that they can explore successfully; all they need is a great small business idea. All good business ideas do not require spending of greater funds, but surely need thorough research before you take a plunge. However, make sure that you give your time and have some clever marketing plans in place to get a good start.

Operating and running a new business venture successfully is a tough job. According to a report, about 80% of new businesses close down in the first year. This is a huge failure rate. This should make you even more watchful about the steps you take to establish your startup.

One of the reasons for the high rate of failure may be that many entrepreneurs chose a wrong business idea. Along with a clickable business plan, you need to have every branding material

Read More

Social media has become a mass media, but a personalized one. Remember that scene from the film Minority Report where Tom Cruise walks through a shopping mall and the interactive ad displays address him as a different person, because they scanned his new eyes and took him for someone else?

Social advertising is moving in that direction: No user experience is ever identical to another on social media.

Each screen a user sees comprises numerous elements, that are all optimized by algorithms, which in turn feed on data the user has declared, and on behavior the social network has detected. Some of these elements are advertising. Personalized to the user’s profile, and designed to be a part of the experience.

LinkedIn ad with profile owner's photo

Some LinkedIn ads make use of the profile owner’s photo beside the logo of an advertiser. Source: LinkedIn.


Overview: What is social advertising?

Social media provides a useful and entertaining

Read More

You launched your own business. Word of mouth can only get you so far. Now it’s time to accelerate growth by marketing your company.

The goal of marketing is to find the right audience for your products or services and apply the appropriate marketing strategy to reach that audience. Fortunately, small businesses can choose from a plethora of marketing tactics to achieve their objective.

This practical guide outlines seven strategies to successfully execute marketing for your small business.


What to consider when selecting a small business marketing strategy

Before jumping into the strategies, review these considerations affecting how to market your business.

Marketing goals

Building your marketing strategy starts with defining goals. Are you looking to acquire new customers, oversee your company’s reputation, referred to as reputation management, or other objectives like customer retention or increasing the average purchase amount per customer?

Setting goals allows you to construct a marketing

Read More