In the predigital days, advertising agencies were ruled by swaggering creative directors who gorged on lavish client contracts and sometimes created campaigns that set the cultural agenda and captivated the public.

Nearly every piece of that equation has changed. Agencies are better informed than ever before about consumers, having amassed huge stores of their data. But many of those consumers, especially the affluent young people prized by advertisers, hate ads so much that they are paying to avoid them.

At the same time, companies that hire ad agencies are demanding more from marketing campaigns — while paying less for them.

As a result, the advertising industry faces an “existential need for change,” according to a blunt report published on Monday by the research firm Forrester. Now the agencies must “disassemble what remains of their outmoded model” or risk “falling further into irrelevance,” the report concludes.

“It’s harder to reach audiences,

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Facebook makes it really easy for businesses to create and promote ads, but what it doesn’t do is optimize the chances of the ads to be successful. When you make your own Facebook ad, the ad is just sort of out there on its own and left to sink or swim, and more often than not, these ads sink. Facebook ad agencies, on the other hand, have digital marketing tools and techniques designed to make the most of digital advertising. They can also help you with different advertising channels, we are also a Google Adwords agency and an Instagram marketing agency.

Although Facebook itself brings in several billion dollars per year in ad revenue, around 40 percent of business owners who put up Facebook ads on their own only achieve marginal success, if any. That’s not because Facebook isn’t a viable advertising venue — it’s because creating successful ads on

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But even as a steady drumbeat of household names like The North Face (VFC), Pfizer (PFE) and Levi Strauss (LEVI) have joined the pressure campaign over the social network’s handling of hate speech and misinformation, the vast majority of Facebook (FB)‘s biggest advertisers — the ones with presumably the most leverage — have stayed quiet.
A CNN Business analysis of Facebook’s top advertisers, based on data from market research firm Pathmatics, reveals that most of the 100 biggest ad spenders on the platform have not joined the boycott. The list of companies that have yet to pause advertising on Facebook includes Walmart (WMT), American Express (AXP) and Home Depot (HD).
Of the 25 largest spenders on Facebook ads last year, only three companies — Microsoft (MSFT), Starbucks (SBUX
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