Model, actress, singer, and musician Paris Jackson makes her beauty industry debut as the face of the new Tattoo Pencil Liner launch.
“As an artist, I was immediately drawn to KVD Beauty for their commitment to artistry and self-expression, both of which are huge parts of my personal identity,” said Jackson. “I also appreciate how the brand brings tattoos and cosmetics together in such a beautiful way. Paired with the fact that they’re 100% vegan and cruelty-free, this partnership with KVD Beauty feels truly organic and I cannot wait for all the exciting things to come.”
To bring this highly-anticipated launch to life, Jackson’s artistry for this campaign shoot was spearheaded by KVD Beauty’s Global Veritas Artistry Ambassador Anthony Nguyen, top celebrity makeup artist known for his endless creativity and showstopping looks. Inspired by the bold and graphic liner looks you can create with the pencil, the campaign was shot by celebrated photographer Tyrell Hampton and styled by Danyul Brown.
The Tattoo Pencil Liner is a long-wear gel eyeliner featuring high-impact pigment with a bold matte finish, and glides on easily so you can line it, smudge it, or go graphic with your look. This versatile pencil is waterproof, transfer resistant, and fade resistant for all day wear on the lid or waterline.
Tattoo Pencil Liner was inspired by the two foundations of tattoo artistry: lining, to easily create bold linework and shading, to let you quickly smudge it out. The formula sets fast and locks in place for all-day wear; simply apply on one eye at a time so you can set it and forget it.
Launching in 10 matte shades ranging from kit-essentials like Trooper Black + brown to high-impact cobalt and purple, this collection gives users the tools to get artsy with their looks. Shades were inspired and named after historical pigments including Pyrolusite Brown (cool brown), Axinite Brown (warm brown), Magnetite Gray (smoke gray), Verdetta Green (deep emerald), Violet Hematite (antique violet), Diox Purple (bold amethyst), Madder Red (rust red), Azurite Blue (vibrant cobalt), Blue Ashes (intense sapphire) and the brand’s iconic Trooper Black (ultra-black).
In a consumer study on 30 volunteers, immediately after application, 97% of users agree that the product has rich and intense pigment payoff; 94% of users agree that the product is comfortable in the waterline; and 93% of users agree that this product has high-pigment payoff in the waterline.