Facebook makes it really easy for businesses to create and promote ads, but what it doesn’t do is optimize the chances of the ads to be successful. When you make your own Facebook ad, the ad is just sort of out there on its own and left to sink or swim, and more often than not, these ads sink. Facebook ad agencies, on the other hand, have digital marketing tools and techniques designed to make the most of digital advertising. They can also help you with different advertising channels, we are also a Google Adwords agency and an Instagram marketing agency.
Although Facebook itself brings in several billion dollars per year in ad revenue, around 40 percent of business owners who put up Facebook ads on their own only achieve marginal success, if any. That’s not because Facebook isn’t a viable advertising venue — it’s because creating successful ads on Facebook and making sure they’re seen by the right people are specialized skills that are way outside of the average business owner’s wheelhouse.
Following is a short list of what experts in social media advertising bring to the table:
Facebook Ad Discovery
Facebook ad discovery is the starting point that provides the foundation for a successful digital ad campaign. A professional ad strategist determines what is at the core of your business, what makes it unique from competitors, and begins to build an effective ad campaign from there. It may also involve looking at previous ad campaigns to see what worked and what failed.
Facebook Ad Development
The Facebook ad agency will then begin work on the ad itself. They’ll write compelling ad copy, including attention-grabbing headlines and engaging product descriptions as well as utilize top-quality visuals designed to attract the eye of the average Facebook user as they scroll through their feed. Businesses are given the opportunity to review and approve all content before it goes live on Facebook, so you won’t have to worry about being stuck with ads that you feel don’t really represent your business or your vision. Especially when someone is looking for a SaaS marketing agency.
Facebook Ad Optimization
Facebook Ad Optimization begins the minute the ads are up and running on Facebook. Most Facebook Ad Agencies start by placing around 10 ads at first, and then they closely watch these ads for performance trends so that they can provide a basis for future efforts. For instance, if three of your ads are performing exceptionally well but the rest are lagging behind or simply languishing without producing any results at all, professional ad strategists seek out the applicable common denominators and use them in future ads.
One of the major advantages of partnering with a Facebook ad agency or with an Ecommerce marketing agency is that you’re provided with an extra pair of expert eyes. Most business owners simply don’t have the time to constantly monitor their ads for spelling and grammatical errors or fuss around with other details of their ad campaigns. We can make certain that your ads are error-free and performing at their highest possible capacity while keeping a sharp eye on your particular advertising budget.
Finally, we’ll provide you with a detailed monthly report concerning your campaign. This comprehensive report will break down the results of your ad strategy in easy-to-understand pieces. You’ll also be given the opportunity to speak with those working on your campaign on a biweekly or monthly basis, whichever one suits your schedule better, to make certain that the job we’re doing for you is in line with the needs of your company and your specific expectations.
We’re a full-service digital advertising agency that provides a much higher ROI than the all-too-common practice of hiring freelancers with vague or marginal qualifications to get the job done. Many business owners just like yourself waste millions of advertising dollars every year because they rely on the services of inexperienced and under-qualified interns, employees, or freelancers instead of turning to skilled professionals.
Please feel free to reach out to us at your convenience if you would like more information on how partnering with a Facebook ad agency or Amazon advertising agency can help you grow your business. We’ll be happy to talk with you about your advertising goals for 2020 and answer any questions you may have about our services.
There are many additional benefits that come from hiring a Facebook ad agency to handle this component of a company’s advertising. This includes benefits such as:
Many companies will save money using an ad agency because they are getting a much better ROI from the advertising they are doing.
Marketing expertise allows businesses to make the most out of this marketing method. This includes being there as Facebook changes its strategies.
It enables companies to get faster results. Often, having a strategy put in place by a team like this ensures the work is being done properly, quickly, and effectively. Companies can see results sooner as a direct result of this.
It allows companies of all sizes, including small businesses, to achieve their goals of growth and brand building. This allows for audiences to learn about the company sooner and enables companies to compete at a more effective rate.
It also ensures the company can stand out with the competition. Many times, this type of advertising is critical because it ensures the business is advertising in the same market – or additional markets – that their competitors are using. That means you are standing out in a crowded field.