Divina Salon Products has named Beverly Massoni the company’s new vice president of sales and marketing.
She will be reporting directly to John Haase, president, and will be responsible for the overall beauty division, developing new business opportunities and creating customized solutions to customer needs.
Massoni’s creative vision and dynamic personality will further elevate Divina’s growth through developing partner relationships, creating strategic growth plans, managing social assets and bringing future line expansions, according to the company. The crux of her role will be modernizing and rebranding the Divina Beauty Companies.
With an extensive background in the professional beauty industry spanning more than three decades, Massoni brings a wealth of knowledge, talent and inspiration to the company, officials said. A licensed cosmetologist, Massoni’s background allowed her to perfect her skills while offering many opportunities in her career path to grow and gain knowledge in all aspects of how the beauty industry operates.
With a proven track record in sales, building new partnerships and developing key accounts, Massoni is a results-oriented, hands-on professional with skills in management, program development, training, customer service, classroom and stage presentation and team building. She has worked as a salon stylist/manager, regional education manager for a prominent manufacturer, accomplished colorist, editorial artist and distribution sales.