Jacqueline Basulto

Apple hit many headlines in 2015 when they dramatically increased its global advertising budget by 50% to a record $1.8 billion. Their explanation?

The company representatives said they believe “ongoing investment in marketing and advertising is critical to the development and sale of innovative products and technologies”. That year, they reported record profits of $53.4 billion on turnover of $233.7 billion, thanks to the release of iPhone 6 and iPhone 6S.

Why are they spending so much money on advertising and is it paying off? Advertising is a scary thing. You have this fear that you will just throw money away.

However, as Apple knows, this is not true. Here are some key traits of Apples marketing message.

One thing Apple is famous for is not getting caught up in price wars — they know their value and they are not afraid to price it. The same applies to their

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Consumers have a complicated relationship with advertising campaigns. On one hand, the popularity of ad-blocking software bears witness to the growing ambivalence that online readers have for AdWords, commercials, and promotional offers. This has become an issue both for websites that depend on ad revenue, and for companies that depend on ads to bring in clients and traffic. On the other hand, research shows that consumers don’t hate advertising per se — they just want it to be better. Furthermore, successful advertisements not only win new customers to a brand, but sometimes go viral in completely unironic ways.

Not every company has the money to launch a multi-million dollar commercial. But by looking at prominent examples of advertising campaigns that failed and backfired spectacularly, it’s possible to isolate trends that marketers should avoid at all costs.

The Kendall Jenner Pepsi Commercial

In the history of bad advertising,

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CHICAGO–(BUSINESS WIRE)–Affinitiv, the leading provider of data-driven marketing and software solutions to the automotive market, announces today the rebranding of Caldwell & Kerr Advertising to Affinitiv Advertising. Caldwell & Kerr Advertising, a full-service digital agency focusing on the automotive industry, has been part of Affinitiv since its acquisition in 2018 and now has rebranded the company name and logo to Affinitiv Advertising to match its parent company.

Affinitiv Advertising offers 20 years of experience with retail automotive marketing and advertising. The agency represents over 300 automotive dealerships nationwide, including large dealer groups included in the Fortune 500 and Automotive News Top 125. Affinitiv Advertising is the original TraDigital Agency™ that combines cross-media optimization strategies, digital television, and award-winning design and production services. The agency has a 98% client retention rate year after year and will continue maximizing leads to capture new audiences and deliver strong results.

“This is

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Advertising is a marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea.[1]:465 Sponsors of advertising are typically businesses wishing to promote their products or services. Advertising is differentiated from public relations in that an advertiser pays for and has control over the message. It differs from personal selling in that the message is non-personal, i.e., not directed to a particular individual.[1]:661,672
Advertising is communicated through various mass media,[2] including traditional media such as newspapers, magazines, television, radio, outdoor advertising or direct mail; and new media such as search results, blogs, social media, websites or text messages. The actual presentation of the message in a medium is referred to as an advertisement: advert or ad for short.

Commercial ads often seek to generate increased consumption of their products or services through “branding”, which associates

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DVD Flick aims to be a simple but at the same time powerful DVD Authoring tool. It can take a number of video files stored on your computer and turn them into a DVD that will play back on your DVD player, Media Center or Home Cinema Set. You can add additional custom audio tracks, subtitles as well as a menu for easier navigation.

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  • Burn near any video file to DVD
  • Support for over 45 file formats
  • Support for over 60 video codecs
  • Support for over 40 audio codecs
  • Easily add a menu
  • Add your own subtitles
  • Easy to use interface
  • Burn your project to disc after encoding
  • Completely free without any adware, spyware or limitations

For a more detailed list of features, see the Features page. You can download DVD Flick from this page.

Do you like DVD Flick? Do you like open source projects? The easiest way to

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The Ahwahnee Hotel Yosemite, a Place Steeped in Majestic History

Everywhere you look in Yosemite, you’ll find history. Its granite cliffs are 130 million years old. Its Giant Sequoias are roughly 3,000 years old. There are places that don the names of the great people that visited them like Taft Point, the John Muir Trail and the Ansel Adams Wilderness.

Nestled in the heart of Yosemite Valley is a place much younger than its neighboring cliffs and trees, but with no shortage of history of its own. The Ahwahnee Hotel Yosemite is one of the area’s many gems. Today its known for its astounding amenities, amazing architecture and fabulous holiday festivities.

However, there is so much more to The Ahwahnee hotel than what meets the eye.

The Birth of The Ahwahnee Hotel in Yosemite

The Ahwahnee Hotel in Yosemite was born from necessity. Stephen T. Mather, an American conservationist and

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In the United States, there are state and federal false advertising laws that prohibit various types of deceptive advertising, misleading labeling, and similar practices. False advertising laws provide important rights for consumers, arming them with the ability to seek monetary damages when they’ve been misled.

Can you sue a company for false advertising?

Yes, you can sue for false advertising. Many states have a specific false advertising law that gives consumers the right to sue businesses for misleading them into purchasing or paying more for the company’s goods or services. Even if your state doesn’t have a false advertising law, you can still sue for common-law fraud.

What is the law’s definition of false advertising?

Generally, false advertising laws say that consumers have proved their case if they show: (a) that the advertising was false or misleading; (b) that the falsity was “material,” often meaning the company lied about something

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Have you ever wondered, how can advertising help a business?  In short, it helps your business grow.

Benefits of small business advertising include attracting new customers and helping  you sell more products and services to existing customers. It can increase profitability, too, by helping increase order size.



What Does Advertising Do?

Advertising helps change outdated or negative perceptions of your business, if needed.  Advertising can also increase visibility within your industry, helping you attract partners that can expand your business.

Indirectly, advertising helps you grow word of mouth referrals. The more new customers you gain through advertising, the more word of mouth those customers in turn will share with others.

To sum it up, when trying to answer the question “how can advertising help a business?” you can see how it brings in more top line revenue, and drops more to the bottom line.

The Benefits of Small Business Advertising

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What Does a Career in Advertising Entail?


Advertising Degrees and Careers At-a-Glance

On a basic level, advertising professionals create, sell, and measure the effectiveness of advertising campaigns. Creative professionals, such as copywriters and art directors, and business-oriented professionals, such as brand managers and product managers, all play important roles in the effectiveness of ad campaigns. While most advertising professionals work for agencies, they may also work for newspapers, magazines and radio. There are also a large number of freelancers in the business. While there are associate degree programs available, entry-level jobs in advertising typically require a bachelor’s degree.


Advertising Degrees and Careers In-Depth

A four-year advertising degree program entails both the arts and sciences, combining courses in visual design and copywriting with those in communication, psychology and marketing. Subjects such as consumer psychology and strategic analysis prepare graduates for employment in advertising agencies, public relations firms and media companies. For

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Definition: To call the public’s attention to your business, usually for the purpose of selling products or services, through the use of various forms of media, such as print or broadcast notices

Advertising provides a direct line of communication to your existing and prospective customers about your product or service. The purpose of advertising is to:

  • Make customers aware of your product or service;
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  • Convince customers that your company’s product or service is right for their needs;
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  • Create a desire for your product or service;
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  • Enhance the image of your company;
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  • Announce new products or services;
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  • Reinforce salespeople’s messages;
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  • Make customers take the next step (ask for more information, request a sample, place an order, and so on); and
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  • Draw customers to your business.

Your advertising goals should be established in your business plan. For

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