Advertising overview

Table of Contents1 UG and PG Advertising Courses2 Advertising Courses: Eligibility Criteria3 Advertising Course: Syllabus4 Top Colleges offering Advertising Courses4.1 View Top Event Management Colleges by Location:5 Advertising: Skills Required6 Advertising Career Prospects and Top Recruiters6.1 Salary Offered in Advertising Industry6.2 Advertising: Top Recruiters7 FAQs on Advertising Courses Advertising courses […]

Advertising courses are offered under the umbrella of the mass communication domain. Advertising is a medium of communication with potential consumers of a product or service. The primary job of an advertising professional is to convey messages to people and initiate them to buy products/ services. Additionally, advertising helps in drawing attention towards social issues. Advertising is one of the major divisions of any company that ensures competitiveness in the industry. From social media to telecommunication, businesses are run via the advertising network. Currently, the Indian advertising industry is on a roll. As per a study, the projected spending on mobile advertising in India by 2023 is INR 304 billion. Therefore, the Advertising industry in India is all set to provide quality jobs to thousands of candidates in the coming years.

One can pursue Advertising courses at UG and PG levels. At the UG level, Advertising courses are offered with a Bachelor of Business Administration, Bachelor of Arts, among others. PG courses with Advertising specialisation include Masters of Business Administration. One can also pursue a PGDM course majoring in the field. Read further to know more details on Advertising courses including eligibility criteria, course curriculum, top colleges, skills required, jobs and more.

If you are interested in taking up advertising as a career it is sure to provide lucrative employment opportunities in the rapidly growing Indian economy. However, before you make your career decision, it is important to know some important aspects of the course (mentioned below).

UG and PG Advertising Courses

There are many courses through which candidates can enter the field of advertising. Some such courses include:

  • Bachelor of Journalism and Mass Communication
  • Bachelors in Media Management
  • BA Advertising and Brand Management
  • BA Advertising
  • BA Advertising and PRBA Advertising, Sales Promotion and Sales Management
  • Post Graduate Diploma in Advertising
  • MBA in Sales and Marketing
  • Diploma in Public Relations and Advertising
  • Diploma in Advertising and Marketing Communication
  • Diploma in Advertising (Public Relations and Business Studies)

Advertising Courses: Eligibility Criteria

Candidates can choose a degree, diploma or certificate advertising course at the undergraduate or postgraduate level. Eligibility criteria for both levels of advertising courses is mentioned below:

UG Level (Degree/ Diploma): Candidates must pass Class 12 from a recognised board with a minimum aggregate of 45 – 60 per cent.

PG Level: (Degree/ Diploma): Candidates should pass a bachelor’s level course from a recognised university with a minimum aggregate of 45 – 60 per cent or equivalent

Note: The eligibility criteria mentioned above may vary depending on the college or university in which a candidate is applying for admission.

Advertising Course: Syllabus

Given below is an overview of subjects taught in two popular advertising courses – BA Advertising and Post Graduate Diploma in Advertising:

BA Advertising Course Curriculum

Communication and Communication Theories

History of Advertising and Journalism

Media Laws and Ethics

Creative Writing

Professional Communication and Technical Writing

Regulation in Advertising and Public Relation

Development Communication

Introduction to Advertising

Advertising Concepts and Visualization

Still Photography

Editing (Print)

Contemporary issues in Media

Introduction to consumer Behavior

Introduction Web Journalism and New Media advertising

Ownership Pattern in Print Media

Layout Design and Printing

Ad Copy Writing

Introduction to Advertising Research

Communication Research

Photo Journalism

Ad Campaign & Media Planning

Post Graduate Diploma in Advertising Course Curriculum

Introduction to Communication

Introduction to Advertising

Principles of Public Relations

Creating Advertisements

Advertising and PR

Media Planning

Communication Theory and Research Marketing

Advertising: Principles, Concepts and Management

Digital Public Relations and Corporate Communication

Oral and Visual Communication

Production techniques and Methods

Advertising, PR and Marketing Research

Creativity and Campaign Planning

Read More: Advertising: Courses one can study

Top Colleges offering Advertising Courses

Some of the top colleges offering Advertising degree and diploma courses are as follows:

View Top Event Management Colleges by Location:

Also Read: Top Colleges in India for MBA in Advertising and Marketing Communication 

Advertising: Skills Required

If you are an individual who is enthusiastic, creative, confident, optimistic, and a multitasker then advertising is the right career option for you. Skills and traits that candidates looking to pursue an advertising course should possess are:

  • Confidence
  • Creativity
  • Innovation
  • Teamwork
  • Ability to work in high pressure
  • Ability to meet stringent deadlines
  • Client handling
  • Decision-making skills
  • Problem-soling skills
  • People skills
  • Persuasion skills
  • Communication skills
  • Management skills
  • Ability to multitask
  • Competitive skills

Advertising Career Prospects and Top Recruiters

Job opportunities in advertising are mainly available in advertising agencies and advertising departments of private and public sector firms. Apart from this, candidates can also find jobs in newspapers, magazines, journals, commercial sections of radio and TV, market research firms, etc.

Salary Offered in Advertising Industry

Advertising Job Roles Advertising Salary (in INR)

Commercial Photographer

4.50 LPA

Creative Technologist

7.55 LPA
Copywriter 3.65 LPA
Creative Director 12.19 LPA
Art Director 6.52 LPA
Illustrator 3.10 LPA
Prepress Specialist 4.20 LPA
Brand Strategist 6.14 LPA
Media Planner 4.16 LPA
Public Relations Specialist 6.05 LPA

Also Read: Advertising – Types of Job Profiles

Advertising: Top Recruiters

Some of the top advertising companies that most students dream of working with are as mentioned below:

  • Hindustan Thompson Associates (HTA)
  • McCann Erickson India Ltd
  • TLG India Pvt Ltd (Leo Burnett)
  • Grey India
  • R K Swamy/ BBDO Advertising Ltd
  • Contract Advertising India Ltd
  • Rediffusion Dy & R Pvt Ltd
  • Mullen Lowe Lintas Group
  • Ogilvy and Mather Ltd
  • Mudra Communications Pvt Ltd
  • JWT-IndiaTriverse Advertising
  • FCB-Ulka Advertising Ltd
  • Chaitra Leo Burnett Pvt Ltd
  • Dentsu Aegis
  • GroupM

Read More:

FAQs on Advertising Courses

Q: What is the course for Advertising?

A: Aspirants can pursue Advertising degrees or Advertising diploma courses. Some institutes also offer Advertising certificate courses. Some of the top courses include BBA in Advertising, BA in Advertising, PGDM in Advertising, among others.

Q: What qualification is required to pursue an Advertising degree course?

A: Candidates who wish for a UG course must have completed Class 12 with a minimum of 45 per cent. For PG degree/diploma courses majoring in Advertising, candidates must have completed a bachelor’s degree course or equivalent.

Q: Can I do Advertising after Class 12 commerce?

A: Yes. Candidates can pursue Advertising courses after Class 12, irrespective of their stream at higher secondary level education.

Q: Is Advertising a good career option?

A: Advertising is a stable career option. Mobile advertising has been on a growth and is projected to become a market of INR 304 billion by 2023. Thus, candidates can find several job opportunities in the Advertising industry. 

Q: Do students from a particular stream in Class 12 have an advantage over others while pursuing an Advertising course?

A: No. The curriculum in schools does not have Advertising as a broad subject. However, the Business Studies subjects in Class 12 have basic topics related to the major.

Q: What is the fee to pursue an Advertising course?

A: Most of the colleges offering an Advertising course has a fee of less than INR 1 lakh. Therefore, studying Advertising in India is considered fairly economical.

Q: Does Google Ads certification provide in-depth knowledge of Advertisement?

A: Candidates who wish for an Advertising certification course to learn basic concepts of digital advertisement space can pursue Google Ads certification. It is a professional accreditation offered by Google to impart knowledge on how ad network works on google. Candidates who aspire for job opportunities other than Google Ad analyst must go for a degree course.

Q: How much do you make in Advertising?

A: Starting salary in the field of Advertising ranges from INR 3 LPA and goes up to INR 12 LPA. Salary may vary based on the course and skills attained by the candidate.

Q: Are Advertising and Marketing identical in terms of MBA specialisations?

A: Marketing is a broad major that focuses on multiple aspects such as market research, product development, brand alignment, etc. On contrary, Advertising primarily deals with the promotion of a product, service, or brand.

Q: What are the job profiles in the field of Advertising?

A: Some of the top job profiles in the field of Advertising include, copywriter, production coordinator, art director, event planner, marketing coordinator, creative director, graphic designer, account executive, etc.

Q: Is there any online advertising degree course?

A: Yes, candidates can pursue an online advertising degree/diploma course. MOOC platforms including upGrad, Simplilearn, Coursera have online advertising courses.

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