Have you ever contemplated the difference between branding and marketing? If so, you are not alone. While the two are undoubtedly connected, there are minute differences between the two.
As a business owner, it is essential that you understand branding and marketing both in great detail, so that you can effectively utilize them together. Below is a closer look at the differences between marketing and branding.
What Is Branding?
In a nutshell, branding is who you are—and marketing is how you build awareness. Branding is your strategy, while marketing encompasses your tactical goals. In order to determine who your brand is, you need to ask yourself several questions. Questions that go beyond industry generalizations, and services or products offered and also questions to determine who you are as a company, and more importantly, who you are as a brand. The questions below are an excellent place to begin:
- What are