Neil Borden in the year 1953 introduced the term Marketing mix, an extension of the work done by one of his associates James Culliton in 1948.

Marketing Mix – A mixture of several ideas and plans followed by a marketing representative to promote a particular product or brand is called marketing mix. Several concepts and ideas combined together to formulate final strategies helpful in making a brand popular amongst the masses form marketing mix.

Elements of Marketing Mix

The elements of marketing mix are often called the four P’s of marketing.

  1. Product

    Goods manufactured by organizations for the end-users are called products.

    Products can be of two types – Tangible Product and Intangible Product (Services)

    An individual can see, touch and feel tangible products as compared to intangible products.

    A product in a market place is something which a seller sells to the buyers

Read More

Increase traffic and drive sales with awe-inspiring commercials. Turn viewers into customers through video marketing with Biteable.

Did you know?

81% of buyers bought a product or service after watching a marketing video. — Hubspot

How to make marketing videos in minutes

  1. Pick your favourite template, or start from scratch.
  2. Log in to your Biteable account. Don’t have one? Sign up here.
  3. Use our online video maker to make that marketing video your own with customized text, images, audio, and crop to the right size.
  4. Share your commercial straight to social or download it for later.
  5. Pat yourself on the back, you legend.

Fantastic, easy to use, reliable, creative, fun, and value for money. The only thing I regret is that I hadn’t found [Biteable] sooner. Strongly recommend.

Getting started

Marketing videos sell your brand like nothing else

Marketing videos can help you land clients, sell products,

Read More

Do you know what your customers want? Do you think your customers trust your products? When was the last time you saw a customer tweeting about your product or service? Was it a complaint or compliment?

The answers to all these questions lie in marketing.

How you market your business determines if the enterprise will be successful or not. Marketing is a tool used to create and maintain demand, relevance, reputation, competition and more. Without it, your business is likely to close down due to lack of sales.

So why is marketing important? Check out these 9 reasons why you really do need it.

1. Marketing Is an Effective Way of Engaging Customers

It’s important for your business to engage its customers. Marketing is a tool to keep the conversation going.

Engaging customers is different from pushing your offers. Engaging involves furnishing your customers with relevant information about your products

Read More

Businesses that involve selling products to family and friends and recruiting other people to do the same are called multi-level marketing (MLM), network marketing, or direct marketing businesses. Some MLMs are illegal pyramid schemes. Before joining an MLM program, here are some things to know.

What Are MLMs and How Do They Work?

MLM companies sell their products or services through person-to-person sales. That means you’re selling directly to other people, maybe from your home, a customer’s home, or online.

If you join an MLM program, the company may refer to you as an independent “distributor,” “participant,” or “contractor.” Most MLMs say you can make money two ways:

  • by selling the MLM’s products yourself to “retail” customers who are not involved in the MLM
  • by recruiting new distributors and earning commissions based on what they buy and their sales to retail customers

Your recruits, the people they recruit, and so

Read More


BLS Speakers Available


11-2021 Marketing Managers

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm’s profits or share of the market while ensuring the firm’s customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.


National estimates for Marketing Managers
Industry profile for Marketing Managers
Geographic profile for Marketing Managers

National estimates for Marketing Managers: Top

Employment estimate and mean wage estimates for Marketing Managers:




Employment (1) Employment
RSE (3)
Mean hourly
wage
Mean annual
wage (2)
Wage RSE (3)
270,200 1.0 % $ 74.27 $ 154,470 0.4 %

Percentile wage estimates for Marketing

Read More

  • Oribe Logo3.6
  • Hachette Book Group Logo4.1
  • PayPal Logo4.1
    Global Channel Ops: Data Excellence Lead

    Job Description Summary: Enable marketing to design customer centric, value driven programs maximizing the data capabilities…Be the conduit between marketing, global ops & marketing technology team to empower PayPal to always be able to execute scalable, best in class, industry leading marketing campaigns Job Description…

  • Director of Digital Marketing

    Brooklyn, NY

    $80,193 – $214,286 (Glassdoor est.)

    : Director of Digital Marketing Reports to: Chief Operating Officer Job Summary: The Director of Digital Marketing is responsible for the development and implementation of digital marketing strategies to enhance True…The Director of Digital Marketing works with the Chief Operating Officer to establish innovative digital and resourceful solutions supporting strategy implementation…

  • TC Electric Logo4.1
    Proposal Specialist

    Great Neck, NY

    $70,520 – $149,743 (Glassdoor est.)

    (binders, tabs, covers) Assist with content/graphic editing in InDesign for RFP and style guide compliance Assist with development of marketing collateral and

Read More

Award-winning digital marketing agency

Thrive is a WordPress web design and SEO company with proven results.

Read More + Read Less –
We are passionate about using the power of the Internet to grow any business.
Whether it’s growing your email marketing list or selling more products through your eCommerce website, our team brings the dedication and experience for all your digital marketing needs. Our headquarters is located in Arlington, Texas, but our clients can be found nationwide. Our capabilities encompass everything in the web design and digital marketing space, including web design and hosting, SEO, social media, PPC, content writing, email marketing and more.
We sit on the cutting edge of web design principles and digital marketing best practices. Our team will create the best possible website for your business and budget and our digital marketing team will craft a strategy that’s unique to you. There are no cookie-cutter

Read More

As marketers, we pride ourselves on coming up with fresh ideas. It’s how we stay relevant, and it’s how we grow in our careers.

So, where do some of the most brilliant marketing minds get their inspiration? From other brilliant minds, of course.

As you start your day, awaken your mind with positive thought and a healthy dose of inspiration from these great minds.

Quotes on Creativity

1. “Creativity is intelligence having fun.” – Albert Einstein

2. “To think creatively, we must be able to look afresh at what we normally take for granted.” – George Kneller

3. “Creativity about life, in all aspects, I think, is still the secret of great creative people.” – Leo Burnett

4. “The best way to predict the future is to create it.” – Peter Drucker

5. “An essential aspect of creativity is not being afraid to fail.” – Edwin Land

Quotes on Marketing

Read More