No matter how much you tout the greatness of your product or service, that alone won’t guarantee success. In the consumer marketplace, you must also establish a unique, memorable, trustworthy profile by capturing consumers’ attention and building a long-lasting relationship with them. The key to accomplishing this is brand advertising.
What is brand advertising?
Brand advertising is a form of advertising which helps establish connections and build strong, long-term relationships with consumers over time.
Companies that use brand advertising aim to get long-term positive recognition. These companies establish brand identity, credibility, and loyalty with their prospects intellectually and emotionally.
Which form of advertising influence demand for a specific brand?
Two primary types of advertising exist: brand advertising and direct response advertising.
Direct response ads (or performance-based ads) are used to drive immediate action from users, while brand advertising is designed to increase overall demand for a brand.
Direct response ads