DENVER, May 11, 2021 /PRNewswire/ — Leveraging the power of gamification, artificial intelligence, machine learning, and neuroeconomics, Live Hive, an innovative Colorado-based company, has introduced a unique SaaS platform solution to help unlock the potential of ecommerce and mobile gaming for many small to medium enterprises (SMEs) struggling to compete with multinationals through ineffective high-cost, low engagement Pay Per Click (PPC) and Cost Per Acquisition (CPA) ads.

LiveHive, (https://www.livehive.com ), enables small to medium-sized ecommerce companies to brand, publish, and share games to drive long-session traffic and incentivize purchases.  In addition, its platform offers multiple business functionalities to enhance reporting and analytics, platform, social media management, artificial intelligence chatbots, website plug-ins, and seamless integration.

Also setting apart the company’s platform is its application of neuroeconomics — combining neuroscience (the function of the nervous system and brain) with behavioral economics (effects of psychological, cognitive, emotional, cultural and social factors

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Software as a service (SaaS) is a software distribution model in which a cloud provider hosts applications and makes them available to end users over the internet. In this model, an independent software vendor (ISV) may contract a third-party cloud provider to host the application. Or, with larger companies, such as Microsoft, the cloud provider might also be the software vendor.

SaaS is one of three main categories of cloud computing, alongside infrastructure as a service (IaaS) and platform as a service (PaaS). A range of IT professionals, business users and personal users use SaaS applications. Products range from personal entertainment, such as Netflix, to advanced IT tools. Unlike IaaS and PaaS, SaaS products are frequently marketed to both B2B and B2C users.

According to a recent McKinsey & Company report, technology industry analysts predict further growth in the software as a service market, and expect to see the market

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