- Black Glass, IPG’s CMO consultancy, is creating a new division to help CMOs build their personal brands.
- It comes as CMOs’ average tenure continues to decline.
- The service will let CMOs tap marketing pros like Ally’s Andrea Brimmer and Verizon’s Diego Scotti.
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With the average CMO tenure, at 40 months, is at its lowest since 2009, ad holding company IPG is launching a new service geared at helping marketing chiefs grow their skills and personal brands.
The offering will be a part of IPG’s Black Glass, a consultancy that it launched in 2020 to help CMOs with enterprise-level projects like increasing their return on spending. It will be led by former Forbes editorial communities director and CMO Network chair Jenny Rooney, who will serve as its managing director.
The exact pricing and services are still being ironed out, but Black Glass plans to