LONDON–(BUSINESS WIRE)–Hotwire, recognised as the pre-eminent global tech communications consultancy, has acquired McDonald Butler Associates (MBA), a strategic B2B sales and marketing agency specializing in the $5.2 trillion technology industry.

Together, Hotwire’s award-winning communications expertise and MBA’s specific sales and marketing expertise will support CMOs with both near-term sales results and long-term brand building. Synergies between the two firms include a strong tech customer base and a heavy investment in insights, strategy, and creative teams to drive integrated communications programmes. The companies also share a number of clients including Adobe, Citrix, and Dell Technologies.

“Tech CMOs are under pressure to deliver immediate results today and continue building the brand for the future,” said Barbara Bates, Hotwire Global CEO. “By adding MBA’s extensive account-based marketing and channel marketing experience, Hotwire will deliver a new level of communications programmes designed to build brand reputation, strengthen stakeholder relationships and deliver revenue

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Being a manager is a tough job, but being a great one is even tougher. Just consider the array of knowledge and skills it takes to deal with a variety of people, tasks and business needs. Authors James Manktelow and Julian Birkinshaw say that, ideally, managers should know between 90 and 120 individual skills. Manktelow, founder and CEO of, and Birkinshaw, deputy dean for programs at London Business School, surveyed 15,242 managers worldwide to identify the most critical competencies, which are highlighted in their book Mind Tools for Managers: 100 Ways to Be a Better Boss (Wiley, 2018).

Here are the highest-ranked skills, according to their survey:

1. Building good working relationships with people at all levels.
Recommended by 79.9% of managers surveyed.
The most important management skill, the survey found, is the ability to build good relationships with people at all levels. For example, an approach to relationship

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In focus

Climate-resilient and Nature Positive:

Renewable energy is key for the transition to a low-carbon future, but even clean energy sources can have significant unintended impacts on the environment if not managed and mitigated appropriately.

The Biodiversity Consultancy has been working with IUCN to create a ready-made set of guidelines to help the renewables sector mitigate potential biodiversity impacts associated with solar and wind energy and lead the way to a climate-resilient and nature-positive world.

Launched today, these guidelines bring together leading practice and the latest case-studies from the industry and are the result of huge international collaborative effort with partners from the energy sector and leading conservation NGOs.

This is essential reading for developers and planners when considering renewable energy projects –


Nature Positive

Those in the business and biodiversity world will not have failed to notice a new phrase appear on the scene in recent months.

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City in California, United States

City of Industry, California


Official seal of City of Industry, California



Jobs, Enterprise, and Regional Infrastructure

Location within Los Angeles County, California

Location within Los Angeles County, California

Coordinates: 34°00′18″N 117°56′20″W / 34.005°N 117.939°W / 34.005; -117.939Coordinates: 34°00′18″N 117°56′20″W / 34.005°N 117.939°W / 34.005; -117.939
Country  United States
State  California
County Los Angeles
Incorporated June 18, 1957[1]
Named for The city’s goals to develop its industrial facilities
 • Type Council-manager government
 • Mayor Cory C. Moss[2]
 • Mayor Pro-Tem Catherine Marcucci[2]
 • City Council Mark Radecki[2]
Newell W. Ruggels[2]
Michael Greubel[2]
 • City Manager Troy Helling[3]
 • Total 12.06 sq mi (31.24 km2)
 • Land 11.78 sq mi (30.52 km2)
 • Water 0.28 sq mi (0.72 km2)
Elevation 322 ft (98 m)
 • Total 219
 • Estimate  202
 • Density 17.14/sq mi (6.62/km2)
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