Read More

Omid Scheybani

Written by Charly Jaffe on Feb 10 2015

Marketing and advertising play a huge role in shaping our society — the way we see, think, understand and act. With over $180 billion spent on US advertising last year, the average American is exposed to over an hour of TV commercials, and as many 5,000 ads every day. The advertising we’re constantly consuming paints a picture of society, thus shaping how we view ourselves and what many aspire to.

When advertising promotes unhealthy behaviors it can have very real, very negative effects. It has hurt our children, the American Psychological Association concluded, finding a link between increased unhealthy food advertisements and rising childhood obesity, and connection between tobacco and alcohol advertisements and underage smoking and drinking.

Even more profound than influencing our consumption behavior, advertising has the ability to shape our aspirations. A great deal of damage can be

Read More

The announcement comes one week after Ofcom, the British media regulator, said it had withdrawn a license for China Global Television Network, or CGTN, to broadcast in the United Kingdom.

China’s NRTA claimed in its statement that BBC World News had broadcast reports on China that “infringed the principles of truthfulness and impartiality in journalism.”

On February 4, China’s Foreign Ministry criticized the broadcaster for its coverage of China’s response to the Covid-19 pandemic, and dismissed its reports as “fake news.”

“We are disappointed that the Chinese authorities have decided to take this course of action,” a BBC spokesperson said in a statement to CNN Business. “The BBC is the world’s most trusted international news broadcaster and reports on stories from around the world fairly, impartially and without fear or favor.”

Frustrations over coverage

Beijing has also repeatedly expressed frustration with BBC reporting on China’s crackdown on Uyghur and other

Read More

An introduction for the elimination of non-productive processes through the TIM WOOD identification.

Telmo Subira Rodriguez

Why are the industry-leading companies interested in the Lean Production system? First of all, one must understand what exactly is Lean and why do this Japanese methodology make your work more productive.

The Lean production system is also known as the Toyota Production System (TPS) [1]. As you may guess, the name comes from its origins in the Toyota Motor Corporation. You may have missed this, but Toyota was declared the most valuable automotive company in 2017 [2] according to Forbes. Back to the origins, Toyota corporation learned directly from the Ford production line in Detroit. However, they did not copy the exact same method for the mass production but originated their own production system based on the continuous improvement of the production processes. The system is credited to Taiichi Ohno [3], and actually, most agile

Read More

Diana Urban

This article has been moved to Medium from Diana Urban’s author website to keep it focused on book-related content. If you’re interested in reading thrillers with a twist, check out her website to snag a free short story.

We all have busy lives. And for those of us who work in tech (and even those that don’t), our jobs happen over email. We have a work email address, a personal email address, maybe even another less-important personal email address considered a “spam” email address. Our phones and tablets chime every time we get a new email. It can be quite overwhelming.

To cut down on clutter, you may want to unsubscribe from emails you no longer want to receive, or unsolicited emails you never signed up to receive. There are several right ways to unsubscribe from these emails, along with a couple wrong ways to go about

Read More

Would you like to use Word in Russian or Hebrew or perhaps Japanese? Here is how to download and configure Office Language Packs.

Real Network Labs

Where Can Additional Office Languages Be Found?

Office language packs are now called “Language Accessory Packs”,and can be downloaded directly from Microsoft, for free, here.

Currently Microsoft offers language packs for the following versions of Office: Office 2010, Office 2013,Office 2016 and Office 2019. Notice that Office Professional Plus 2016 and 2019 are not specifically mentioned but rather appear as “Newer versions”.

To download an accessory pack, select the desired language:

Now choose whether you seek a 32-bit or 64-bit version. By default Office is installed in… 32-bit! So if you are unsure which version of Office you have, then you most likely have Office 32-bit. To check whether you have Office 32

Read More

In Traction (the book), we have a chapter on each of the 19 customer acquisition channels you can use to get traction, along with 5 key introductory chapters explaining how to find the 1 traction channel that will lead to explosive growth for your business.

Here we have enumerated all 19 traction channels and some of the people we interviewed for each, so that you can have an easy traction channel list to use when brainstorming marketing test ideas:

Targeting blogs prospective customers read is one of the most effective ways to get your first wave of customers. Popular startups like Codecademy, Mint, and reddit all got their start by targeting blogs.

Noah Kagan, Mint’s former director of marketing, told us how he targeted niche blogs early on, and how this strategy allowed Mint to acquire forty thousand customers before launching.

Publicity is the art of

Read More

Cape Town mayor Dan Plato. Photo: Gallo Images

  • Cape Town mayor wants President Cyril Ramaphosa to change the Disaster Management Act regulation preventing evictions, after alleged illegal occupations at a Cape housing complex.
  • Social housing non-profit organisation, Communicare, alleged that its staff, security guards and tenants battled an alleged illegal occupation over the past weekend.  
  • The police say they are investigating complaints of trespassing.   

Cape Town mayor Dan Plato wants President Cyril Ramaphosa to change the Disaster Management Act regulation preventing evictions, after the alleged illegal occupation of housing units in a complex managed by social housing organisation Communicare.

“Disaster regulations currently limit the ability of courts to grant eviction orders. This will add to Communicare’s challenge of dealing with the injustice of this building hijacking,” said Plato. 

“I have called on President Ramaphosa to urgently change the regulations for the sake of the rule of law, the greater

Read More

Top Takeaways from Andy Grove’s High Output Management

“Stanford Business School or Y Combinator?” Because I went through both, I get that question sometimes.

“Apply to both,” I reply, “they’re each amazing. YC is outstanding preparation for building an early stage company, and Stanford for leading as an executive and board member. But if you’re managing a company, do one more thing: read HIGH OUTPUT MANAGEMENT.”

The book is legendary in Silicon Valley. It’s a crash course for middle managers by former Intel CEO Andy Grove, with a foreword by Ben Horowitz, and praise from Mark Zuckerberg, John Doerr, Marc Andresseen, and leaders across the tech industry.

To quote former Apple board member Bill Campbell: “High Output Management is a bible that every entrepreneur and every manager in the country should look at, read and understand.” It costs ten bucks. It takes a day to complete. It’s

Read More

How sports marketing is pivoting to energize a younger fanbase and the role the Red Sox will play

Photo by Jason Weingardt on Unsplash

What kind of power can a World Series ring wield? Think of it like this: For nearly a century, no sports franchise dealt with more apathy, more frustration, and more heartache than Boston’s beloved Red Sox. There was the deal that jettisoned Babe Ruth to the Yankees, a bounding ball that squeaked under the glove of Bill Buckner, and of all things, a cursed Billy Goat. Sure they had Fenway Park, the Monster, and Pesky’s Pole. But you don’t play the games to dance in the shadows of your competitors.You play for parades.

“The best marketing campaign is a World Series victory.”

That’s Adam Grossman, the CMO of the Boston Red Sox, one of Major League Baseball’s most iconic, prideful and tortured franchises. Adam joined the

Read More