New Yorkers may be wearing masks, but their eyes are wide open. With every empty storefront or closed restaurant, there’s the question of what will fill the space, because New…

An Amazon delivery driver carries boxes into a van outside of a distribution facility on Feb. 2 in Hawthorne, California.

Amazon acknowledged Friday that it has a loo-ming problem. The web giant fessed up that its delivery drivers have limited access to bathrooms, meaning that accusations of them urinating in…

John Krafcik

The head of Alphabet’s self-driving unit Waymo said on Friday he was stepping down as chief executive and would be replaced by a pair of executives. John Krafcik, a long-time…

A passerby walks by an H&M in Beijing.

Swedish retailer H&M continues to clash with Beijing, this time over how it has portrayed the region geographically. Chinese officials admonished H&M Friday over a “problematic” map on the company’s…

Dozens of America’s biggest companies paid no federal income taxes last year thanks to a range of tax breaks — including some brand-new ones, a new report says. The 55…

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Bloomberg

As Meme Stock Mania Fizzles, Wall Street Sees ‘Big Reckoning’

(Bloomberg) — The day-trading Reddit crowd turned the first quarter of 2021 into one of the wildest periods of stock market mania in modern history. Books — plural — will undoubtedly be dedicated to the topic in years to come.But after these small-time speculators banded together to drive up dozens of obscure stocks by hundreds or even thousands of percent — and in the process burned a few hedge-fund barons betting on declines — the movement appears to be petering out. An index that tracks 37 of the most popular meme stocks — 37 of the 50 that Robinhood Markets banned clients from trading during the height of the frenzy — is essentially unchanged over the past two months after soaring nearly 150% in January.Talk to Wall Street veterans and they’ll tell you that this flat-lining is the beginning

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Have you ever wondered, how can advertising help a business?  In short, it helps your business grow.

Benefits of small business advertising include attracting new customers and helping  you sell more products and services to existing customers. It can increase profitability, too, by helping increase order size.



What Does Advertising Do?

Advertising helps change outdated or negative perceptions of your business, if needed.  Advertising can also increase visibility within your industry, helping you attract partners that can expand your business.

Indirectly, advertising helps you grow word of mouth referrals. The more new customers you gain through advertising, the more word of mouth those customers in turn will share with others.

To sum it up, when trying to answer the question “how can advertising help a business?” you can see how it brings in more top line revenue, and drops more to the bottom line.

The Benefits of Small Business Advertising

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What Does a Career in Advertising Entail?


Advertising Degrees and Careers At-a-Glance

On a basic level, advertising professionals create, sell, and measure the effectiveness of advertising campaigns. Creative professionals, such as copywriters and art directors, and business-oriented professionals, such as brand managers and product managers, all play important roles in the effectiveness of ad campaigns. While most advertising professionals work for agencies, they may also work for newspapers, magazines and radio. There are also a large number of freelancers in the business. While there are associate degree programs available, entry-level jobs in advertising typically require a bachelor’s degree.


Advertising Degrees and Careers In-Depth

A four-year advertising degree program entails both the arts and sciences, combining courses in visual design and copywriting with those in communication, psychology and marketing. Subjects such as consumer psychology and strategic analysis prepare graduates for employment in advertising agencies, public relations firms and media companies. For

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Information Technology services major Wipro Ltd said on Thursday it would buy privately-held British consultancy firm Capco for $1.45 billion.

London-based Capco serves banking and financial institutions across the Americas, Europe and Asia-Pacific regions, Wipro said in a regulatory filing adding that Capco services clients in the energy and commodities trading sector as well.

Capco has an experienced executive team withover 5,000 employees across the globe including India, US, UK, France, Germany, Poland, Slovakia, Austria, Poland, Switzerland, Brazil, Singapore, Malaysia and Hong Kong.

The firm will operate as a separate unit (Capco – A Wipro Company), the IT services major said.

With the acquisition, Wipro claims to be “one of the largest providers of integrated, end-to-end consulting, digital, cloud and IT transformation services at scale,” the company stated.

By combining Wipro’s capabilities in strategic design, digital transformation, cloud, cybersecurity, IT and operations services with Capco’s domain and consulting strength, clients

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