Advertising is the attempt to influence the buying behavior of customers or clients with a persuasive selling message about products and/or services. In business, the goal of advertising is to attract new customers by defining the target market and reaching out to them with an effective ad campaign.
Establishing the target market is the critical first step in any advertising campaign – you need to know who your intended audience is before you can reach them. If your target audience is senior citizens, for example, an advertising medium such as Facebook is a poor choice. Similarly, Millennials are much less likely to read newspapers or use the Yellow Pages.
Defining the target market involves building a demographic profile of the prospective customer by taking into account criteria such as age, gender, marital status, lifestyles, shopping habits, etc.
It is also important to check out the level of competition