What Does a Career in Advertising Entail?


Advertising Degrees and Careers At-a-Glance

On a basic level, advertising professionals create, sell, and measure the effectiveness of advertising campaigns. Creative professionals, such as copywriters and art directors, and business-oriented professionals, such as brand managers and product managers, all play important roles in the effectiveness of ad campaigns. While most advertising professionals work for agencies, they may also work for newspapers, magazines and radio. There are also a large number of freelancers in the business. While there are associate degree programs available, entry-level jobs in advertising typically require a bachelor’s degree.


Advertising Degrees and Careers In-Depth

A four-year advertising degree program entails both the arts and sciences, combining courses in visual design and copywriting with those in communication, psychology and marketing. Subjects such as consumer psychology and strategic analysis prepare graduates for employment in advertising agencies, public relations firms and media companies. For

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Google and Facebook are worth a combined $2 trillion, with the vast majority of their revenue coming from advertising. In our previous episode, we learned that TV advertising is much less effective than the industry says. Is digital any better? Some say yes, some say no — and some say we’re in a full-blown digital-ad bubble.

Listen and subscribe to our podcast at Apple PodcastsStitcher, or elsewhere. Below is a transcript of the episode, edited for readability. For more information on the people and ideas in the episode, see the links at the bottom of this post.

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In our previous episode, we learned that more than $250 billion a year is spent in the U.S. on advertising. Globally, the figure is nearly $600 billion. That’s more than half a trillion dollars. On advertising. Because of the digital revolution, television advertising has lost some

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An animated illustration showcasing three different types of visual advertising techniques on a billboard.

Some of the most common advertising techniques include emotional appeal, bandwagon pressuring (AKA bandwagon advertising), endorsements and social proof as well as weasel words. 

In this guide, we’re going to share 23 of the most common techniques when it comes to advertising. 

We’ve got a lot to cover, so let’s get started.

 

20+ Commonly Used Advertising Techniques

Technique #1: Color Psychology

Technique #2: Composition

Technique #3: Rule of Thirds and The Golden Mean

Technique #4: Focal Point

Technique #5: Visual Path

Technique #6: Typographic Composition

Technique #7: Repetition

Technique #8: Body Language

Technique #9: Direct Gaze

Technique #10: Three-Quarter Gaze

Technique #11: Point of View

Technique #12: Behind-the-Scenes

Technique #13: Association

Technique #14: Symbolism

Technique #15: Anthropomorphism

Technique #16: Emotional Appeal

Technique #17: Bandwagon Pressuring

Technique #18: Storytelling

Technique #19: Social Proof

Technique #20: Fantasy

Technique #21: Animation and Motion Graphics

Technique #22: Artificial Reality

Technique #23: Social Media Influencers

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