Marketing Degrees and Careers At-a-Glance

Marketing degrees teach students how to analyze consumer demand and promote products to consumers. Marketing degrees allow students to work in many different areas; in fact, the flexibility of marketing degrees is one reason that they are so popular.

Thanks to such a wide variety of professions that make use of a marketing education, these degrees can be found at the associate, bachelor’s, master’s and doctorate levels. While all teach marketing concepts, each degree is tailored for particular objectives in order to most effectively prepare students for any number of marketing careers, which can range from sales worker to college professor.










Marketing Degrees and Careers In-Depth

Marketing degrees are not only found at multiple levels, but with varying concentrations and opportunities for specialization. Some degrees are for entry-level positions and provide a solid foundational knowledge base for any number of marketing careers. Other degrees are

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A marketing strategy is a business’s overall approach to how it will reach its desired new customers. That being said, having an effective marketing strategy in place is hands down one of the best marketing tools you can use.

There are many different types of marketing strategies. But how many of them will actually work for your business? What types of marketing strategies should you choose to pursue and why?

First, let’s narrow down the number of marketing tactics. We’re going to focus on the most effective types of marketing strategies for small businesses like yours. And these all center around digital marketing. The main types of marketing strategies for the online world are: social media marketing, SEO, PPC, email marketing, and content marketing. All of which we offer as a service here at LYFE Marketing.

types of marketing strategies

Why The Focus On Digital Marketing?

A solid digital marketing strategy is very

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1. Recognize employees for their unique efforts and accomplishments

Mentioned by a whopping 59% of respondents to our candidate survey, being recognized for accomplishments at work was the largest single contributor to an overall sense of belonging.

Not surprisingly, being recognized for their accomplishments was most important to millennials—coming in at 60%, compared to just 53% of baby boomers. Many a joke has been made about millennials and “participation trophies,” but plenty of studies show that millennials are actually uniquely conditioned to want continuous, regular feedback on their work.  

Recognition for accomplishments was also more important to women (62%) than it was for men (57%). Though the reason isn’t clear from the data, it could be because women often feel undervalued at work, especially compared to their male colleagues.

Interestingly, valuing recognition is also correlated with an employee’s company size. It was cited by 63% of employees at enterprise companies

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Opinions expressed by Entrepreneur contributors are their own.


Chances are good that, at some time in your life, you’ve taken a time management class, read about it in books, and tried to use an electronic or paper-based day planner to organize, prioritize and schedule your day. “Why, with this knowledge and these gadgets,” you may ask, “do I still feel like I can’t get everything done I need to?”

The answer is simple. Before you can even begin to manage time, you must learn what time is. A dictionary defines time as “the point or period at which things occur.” Put simply, time is when stuff happens.

There are two types of time: clock time and real time. In clock time, there are 60 seconds in a minute, 60 minutes in an hour, 24 hours in a day and 365 days in a year.

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What Does a Career in Advertising Entail?


Advertising Degrees and Careers At-a-Glance

On a basic level, advertising professionals create, sell, and measure the effectiveness of advertising campaigns. Creative professionals, such as copywriters and art directors, and business-oriented professionals, such as brand managers and product managers, all play important roles in the effectiveness of ad campaigns. While most advertising professionals work for agencies, they may also work for newspapers, magazines and radio. There are also a large number of freelancers in the business. While there are associate degree programs available, entry-level jobs in advertising typically require a bachelor’s degree.


Advertising Degrees and Careers In-Depth

A four-year advertising degree program entails both the arts and sciences, combining courses in visual design and copywriting with those in communication, psychology and marketing. Subjects such as consumer psychology and strategic analysis prepare graduates for employment in advertising agencies, public relations firms and media companies. For

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Google and Facebook are worth a combined $2 trillion, with the vast majority of their revenue coming from advertising. In our previous episode, we learned that TV advertising is much less effective than the industry says. Is digital any better? Some say yes, some say no — and some say we’re in a full-blown digital-ad bubble.

Listen and subscribe to our podcast at Apple PodcastsStitcher, or elsewhere. Below is a transcript of the episode, edited for readability. For more information on the people and ideas in the episode, see the links at the bottom of this post.

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In our previous episode, we learned that more than $250 billion a year is spent in the U.S. on advertising. Globally, the figure is nearly $600 billion. That’s more than half a trillion dollars. On advertising. Because of the digital revolution, television advertising has lost some

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An animated illustration showcasing three different types of visual advertising techniques on a billboard.

Some of the most common advertising techniques include emotional appeal, bandwagon pressuring (AKA bandwagon advertising), endorsements and social proof as well as weasel words. 

In this guide, we’re going to share 23 of the most common techniques when it comes to advertising. 

We’ve got a lot to cover, so let’s get started.

 

20+ Commonly Used Advertising Techniques

Technique #1: Color Psychology

Technique #2: Composition

Technique #3: Rule of Thirds and The Golden Mean

Technique #4: Focal Point

Technique #5: Visual Path

Technique #6: Typographic Composition

Technique #7: Repetition

Technique #8: Body Language

Technique #9: Direct Gaze

Technique #10: Three-Quarter Gaze

Technique #11: Point of View

Technique #12: Behind-the-Scenes

Technique #13: Association

Technique #14: Symbolism

Technique #15: Anthropomorphism

Technique #16: Emotional Appeal

Technique #17: Bandwagon Pressuring

Technique #18: Storytelling

Technique #19: Social Proof

Technique #20: Fantasy

Technique #21: Animation and Motion Graphics

Technique #22: Artificial Reality

Technique #23: Social Media Influencers

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