If you’re like many business owners out there, the coronavirus pandemic has rocked your world. According to a SHRM study, 62% of small businesses say they have experienced a decrease in revenue since the start of Covid-19. To deal with this change in cash flow, you may find yourself having to change up other processes for the time being, such as your marketing strategies. 

Marketing During Covid-19: 5 Tips

The Covid-19 pandemic has changed the lives of consumers and businesses alike. And, with this major change and a “new normal” comes a new way to market to customers. 

To pivot your marketing amidst the coronavirus and help keep your business thriving during trying times, use these five Covid-19 marketing tips.

1. Reassure Your Customers

Your customers are your business’s #1 fans. Without them, you

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If you love everything about creating and selling a new product to the audience of your choice, becoming a marketing major might be right up your alley. Marketing majors study the art and science of figuring out what people want; armed with that knowledge, they create, optimize and promote products and services to sell to a target demographic.

What does marketing actually entail? Here’s what you need to consider.

What is a marketing major?

“Marketing” is an umbrella term for anything dealing with the creation of a product or service and its subsequent branding in the hopes of getting people to buy or interact with it. Because there are so many different parts to marketing, marketing majors spend a lot of time learning about various parts of the process before concentrating and honing in on a particular area of study.

Your classes as a marketing major can vary greatly depending

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The pandemic and everything related to it caught many business owners by surprise and, even worse, caused some businesses to fold. Yelp reported that permanent business closures have reached 97,966, representing 60% of closed businesses that won’t be reopening. Imagine investing so much into an entity, and because of some virus, things start to slow down, till they eventually go under.

It’s the new year, and nobody knows what it holds. But as a business owner, you have to plan and fortify your business against such problems.

Related: A 10-Point Small-Business Survival Plan for Dealing With the Pandemic

Every day, innovations are created which simplify the buying process for your customers. If your business isn’t doing anything new and making life easier for your customers, you may risk losing your customers to people who will. Steve

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Can I test my emails?

Of course you can! With A/B testing tools, like those offered by Mailchimp, you can do split testing and test as many as three variations for campaigns.

You can also test subject lines, content, from names, and send times. You can test your reach too; that’s how many people get your emails. Always optimize your emails for better results.

How to test your emails?

First, choose the factor that defines success for you. It could be clicks, opens, or money earned. We’ll collect the results, and show you the winner. And you can automate it too. Just tell Mailchimp to automatically send out the winning campaign. It’s really pretty easy.

Email marketing tips to get you started

1. Create an email marketing plan.

To make the planning part easier, we’ve highlighted some best practices you’ll want to consider when devising a strategy for your email

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