ASPEN, Colo., March 23, 2021 /PRNewswire/ — In a push to revolutionize brand-to-consumer engagement, SmartMedia Technologies is launching The SmartMedia Lab: a self-service platform that allows agencies and brands to create immersive mobile advertising campaigns using its proprietary non-fungible tokens (NFTs), known as SmartMedia Objects (SMOs). The SMOs can be distributed and attributed programmatically across display, social, search and CTV to drive deeper brand engagement and produce better business outcomes. With the release of SmartMedia Objects, SMT cements the notion that NFT technology is here to stay, and expands its application across the sales and marketing funnel.
The innovative campaigns that the SmartMedia Lab can produce are only made possible by leveraging the tenants inherent to blockchain and NFTs. As a company who has been at the forefront of NFT technology since 2018, the recent buzz surrounding NFTs comes as no surprise to digital pioneer and CEO/CTO of SmartMedia