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The pandemic and everything related to it caught many business owners by surprise and, even worse, caused some businesses to fold. Yelp reported that permanent business closures have reached 97,966, representing 60% of closed businesses that won’t be reopening. Imagine investing so much into an entity, and because of some virus, things start to slow down, till they eventually go under.

It’s the new year, and nobody knows what it holds. But as a business owner, you have to plan and fortify your business against such problems.

Related: A 10-Point Small-Business Survival Plan for Dealing With the Pandemic

Every day, innovations are created which simplify the buying process for your customers. If your business isn’t doing anything new and making life easier for your customers, you may risk losing your customers to people who will. Steve

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