Things have changed in the decades since Peter Drucker asserted that “the aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.”
While that underlying sentiment remains true, the methods for understanding and reaching customers have transformed dramatically with the advents of digital media and the internet. With so much competition, so much content, and so much noise, no product or service is going to sell itself.
Building an effective pipeline requires increasingly cohesive efforts between sales and marketing. Forward-thinking companies are bridging these previously siloed departments, creating a unified and streamlined approach to uncovering, nurturing, and converting leads.
The 101 quotes below provide pearls of wisdom from some of the brightest minds to contemplate this ever-evolving dynamic. You will find classic remarks that remain relevant, as well as paradigm-shifting nuggets from today’s top thought leaders.
Let these indispensable