Alcohol. Picture: iStock/Gallo Images

  • The South African Breweries (SAB) has attacked the alcohol ban, saying that government has unfairly criminalised the industry, and were discriminating against its workers and their families
  • The SAB says it would ‘consider all options and pursue every possible alternative to protect the lives and livelihoods of those depending on it’
  • It says it supports over a million livelihoods throughout its value chain

The South African Breweries (SAB) launched a blistering attack on the alcohol ban, saying on Tuesday that the government has unfairly criminalised the industry, and that it would ‘consider all options’ to protects the livelihoods of those depending on it.

The company said in a statement that it had heeded President Cyril Ramaphosa’s initial call to form a social compact with industry players and social partners to reduce the harmful consumption of alcohol, especially amongst consumers who “unfortunately, have not behaved responsibly.”

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