Advertising is how a company encourages people to buy their products, services or ideas. Advertising is one element of marketing, which also includes design, research and data mining.
An advertisement (or “ad” for short) is anything that draws good attention towards these things. It is usually designed by an advertising agency for a sponsor or brand and made public by various media. Ads appear on television, radio, newspapers, magazines and billboards in streets and cities. Advertisers use methods that attract attention.
Advertisers influence our emotions by techniques that include stereotyping and targeting the audience: who we are. Emotions are influenced by our occupation, beliefs, personality, self esteem, lifestyle, relationships, friends, how we look and what we wear.
Commercial messages and political campaign displays have been found in the ruins of Pompeii and ancient Arabia. Lost and found advertising