What is Sales?
Sales refer to the exchange of goods and services in return for the money. It is a process to transfer goods from manufacturer to distributor, distributor to wholesaler, wholesaler to retailer and from retailer to the consumer. The primary object of sales is to increase revenue.
Generally, to promote sales of a product or services a special discount or offers are encouraged to attract the consumer. Few activities involved in strengthening the sales are:
- Demonstration of the product
- Establishing tie-up with various companies
- Customers satisfaction
- Building contacts
Also Check: Difference between Selling and Marketing
What is Marketing?
Marketing is a process that involves research and analysing customer requirement, according to which a company manufactures a product to satisfy their need. The marketing team regularly do market research to examine the likes and dislikes of customers or a group with different tools. In other words, marketing is all