Marketing is the process of interesting potential customers and clients in your products and/or services and persuading them to choose them over those of your competitors.
The key word in this marketing definition is “process”. Marketing involves researching, promoting, selling, and distributing your products or services (the four P’s of marketing — Product, Price, Promotion, and Place).
It’s a huge topic, which is why there are tomes written on marketing, and why you can take a four-year marketing degree.
Whether you’re running a large corporation or a small business, marketing involves everything you do to get your potential customers and your product or service together.
The purpose of marketing is to drive sales. Good marketing can get potential customers through the door or onto the website and even put a product into a potential customer’s hands, but it’s not successful marketing until the customer has bought it.