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What Is Advertising?
Advertising is a promotional activity which aims to sell a product or service to a target audience. It is one of the oldest forms of marketing which attempts to influence the actions of its target audience to either buy, sell, or do something specific. Using a highly tailored message the advertisement can be niche (targets a small audience) or general (targets a large audience).
Advertising is a lot older than most other marketing activities like email marketing and Search Engine Marketing. Since the internet has become the norm, advertising has been divided into two fields: traditional advertising and digital advertising.
Traditional advertising relates to print, TV, and radio advertisement that has been popular for over 150 years. Print advertising is the most effective advertising for businesses as it