Bill Davis, MA, CM, core faculty and program chair for the online degree programs in the Forbes School of Business & Technology at The University of Arizona Global Campus, shares his key management principles.

According to Steve Jobs, “Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple.” By understanding and learning to apply these universal principles, you are more likely to excel as a manager in any organization. Here’s what you will learn from reading this blog:

Principle No. 1: The Functions of Management

While managers often view their work as task or supervisory in orientation, this view is an illusion. 

At the most fundamental level, management is a discipline that consists of a set of five general functions: planning, organizing, staffing, leading and controlling. These five functions are part of a body of practices and theories on how

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Reviewed by Brian Richardson, Adjunct Faculty, University of Hawaii at Manoa on 8/21/16

Comprehensiveness
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In the introduction to Principles of Management, the authors state that there are three themes in the book: strategic thinking, entrepreneurial thinking, and active management. The entrepreneurial theme is not as prevalent as their introduction would suggest. There is some discussion of creativity, although references to writers and books beyond the single book by Edward De Bono would have enhanced the section.
Sections that stand out as useful include the discussions of fairness, groupthink, employee performance review, and predictors of job performance. Some sub-sections and minor topics should have been separate sections with more details, such as the discussion of meetings, of interviewing, and of HR rules and policies. Finally, sections that would have useful additions to the textbook include how to write a good survey, how to deal with very difficult

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Marketing principles or principles of marketing are agreed-upon marketing ideas companies use for an effective marketing strategy. They are the principles upon which we build product promotion strategies. We can use the marketing principles for the effective promotion of either goods or services.

Some companies may follow the 4Ps Strategy (or 4P Strategy). The term ‘4Ps’ stands for product, price, place, and promotion. Some people refer to it as the 4P Marketing Matrix.

Other companies, on the other hand, may have built up their own marketing principles. In most cases, they are the same as or vary slightly from the 4P strategy.

Marketing principles – 4P Strategy/Matrix

The principle of the 4P Marketing Strategy or Matrix is that marketing decisions tend to fall into four categories – product, place, price, and promotion. We refer to them as four ‘controllable‘ categories. They

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Learning Outcome

  • Describe what management is.

Constructing a pyramid was one of history’s earliest management goals.

Management is everywhere. Any time people work to achieve a goal, they are engaging in management. At least as far back as the building of pyramids in ancient Egypt or Mesoamerica, people have used principles of management to achieve goals. Today, organizations of all types—social, political, and economic—use management techniques to plan and organize their activities.

Two Aspects of Management

When people talk about management, they may be referring to very different aspects. They may be talking about the people who are the managers, especially those people in strategic positions who make important decisions for the organization, such as the executive officers, president, or general manager. Or, they may be referring to the activities and functions of an organization to achieve organizational goals.

Management As People

The people with the responsibility and authority

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