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What it takes to make an ad?

STORY HIGHLIGHTS

  • CNN’s Monita Rajpal is challenged to create her very own ad campaign
  • She enlists the help of Saatchi & Saatchi, responisble for some of Britian’s biggest brands
  • The company even ran Margaret Thatcher’s successful Conservative party ad campaign

London, England (CNN) — Everywhere we go, everywhere we look, we are inundated with messages.

We don’t even have to think for ourselves. All we have to do is sit on our comfy couch and be told how to live our lives.

From how to look, what to wear, what to eat, what our homes should look like, how to meet people, what to drive, practically every facet of our lives is taken care of.

That is the power of advertising.

A good advertisement tells us we need something even before we think we do. It offers us a look into the ideal

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